MIAMISBURG, Ohio. – June 6, 2008 – NewPage Corporation today announced new product brand names manufactured by its Specialty Papers business area for beverage label and release liner base papers. These changes are required by NewPage's agreements with Stora Enso Oyj.
The new beverage label and release liner product brands are now as follows:
• The water bottle label paper brand EcoSet is renamed EcoPoint
• Full wet strength beer label paper UniSet is now DuraPoint
• Partial wet strength beer label paper DanSet is renamed ProPoint
• The metallizing label papers MetaSet and UniSet MSP have become ProPoint Medalist and DuraPoint Medalist, respectively
• The LumiSil family of multifunctional release liner base papers is now PointSil
"NewPage offers an unmatched portfolio of specialty papers, centered on providing customers with innovative and sustainable labeling and packaging paper solutions," said David Diekelman, executive director, sales and business development for NewPage Specialty Papers. "Specifically, our beverage label and release liner brand names will change, but the quality and performance standards of these papers will remain unchanged."
"Specialty papers from NewPage are on the job protecting, transporting, identifying, tracking and branding products every minute of every day," said Ed Buehler, general manager, specialty papers. "Our papers work hard for our customers, representing innovation, sustainability and a strong customer-focus. All are critical components of these successful brands."
The transition to new beverage label and release liner base paper brand names was completed by NewPage Specialty Papers in early March 2008. Effective immediately, these re-branded products are available for ordering.
For additional information, please visit the company's Web site at www.NewPageCorp.com.
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