New Portland Studio Provides Dynamic Creative Resource to Fred Meyer Stores, Local Catalogers and Retailers
PORTLAND, Ore., Jan. 16 - As part of its West Coast expansion efforts, the Premedia Technologies group of R.R. Donnelley has opened a new premedia operation in Portland, Ore. The dynamic facility features a completely digital workflow -- from photography to asset management to prepress.
The new 30,000-square-foot studio has been built to serve the high-end imaging needs of customers such as Portland-based Fred Meyer, which operates unique one-stop-shopping stores in five western states that carry about 225,000 food, apparel and general merchandise products under one roof. The Portland area, home to many significant retail and catalog companies, is a market that demands creative approaches to fashion, catalog and retail photography.
Premedia Technologies will use its combination of creative services, such as photography, with technology that includes color retouching, image enhancement and remote proofing services to capture images of Fred Meyer's and other retailers' broad selection of merchandise. R.R. Donnelley's integrated approach helps reduce time to market through quicker turnaround of finished images, which in turn will be employed for a variety of timely customer advertising and marketing purposes.
"We're continuing to expand our presence within the Pacific Northwest and West Coast regions, as it's important to offer our customers customized local imaging solutions,'' said Bob Michels, vice president, West Coast operations, R.R. Donnelley Premedia Technologies. "By providing creative and asset management services close to our clients, and linking those capabilities to our digital network across the country, we're able to efficiently meet their needs.''
"We're excited about R.R. Donnelley Premedia Technologies' new studio, which puts its capabilities and expertise right in our backyard,'' said Ross Thomas, group vice president of sales promotion and marketing for Fred Meyer Stores. "That commitment to providing us with creative imaging services and merchandise management close to our Portland headquarters is important to us.''
R.R. Donnelley's Premedia Technologies group provides a complete solution for customers to prepare and manage images for both print and online distribution. Services include photography, both conventional and digital, asset management and prepress. Designed to link our customers' creative process with today's technology, the services of Premedia Technologies are used by leading-edge companies in many markets, such as retail, catalog, magazine, advertising agency, telecommunications and corporate. Facilities located in key markets provide close customer contact with nationwide scale up capabilities.
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