Exstream Software, Inc. today announced positive reports from NORSIK–Norway's leading producer of cards and card-related services. With centres in Stavanger and Oslo, Norway, as well as in Sweden and Finland, NORSIK is the market leader for providing credit cards, loyalty cards and ID cards to enterprises in the postal, banking, and financial services industries across Norway. Using Exstream’s Dialogue enterprise personalisation software to produce statements, invoices, insurance policies and other communications for its customers, NORSIK reports it has streamlined internal processes, improved effectiveness through integrated marketing campaigns, and significantly reduced application development time. NORSIK initially selected Dialogue for its robust capabilities to produce fully personalised communications of all types with integrated variable marketing campaigns and colour. Once implemented, the company found many other ways it could capitalise on Dialogue to streamline internal processes and extend its client offerings—including the ability to deliver simultaneous PDF output for emailing and archival. NORSIK also reports improved ability to adopt new customers and sell more to existing ones using Dialogue—particularly when working with marketing departments. "With Dialogue, we have changed our entire marketing and sales strategy," said Karl-Richard Floer, head of research and development at NORSIK. “Where we once approached customers as an outsourced provider, we now approach them with our ability to offer a total marketing communications solution." Looking to the future, NORSIK plans to use even more of Dialogue’s capabilities to extend solutions it provides clients. In particular, the company will further capitalise on Dialogue’s integrated marketing and campaign tracking capabilities. "NORSIK is a good example of a firm that is maximizing the total value Dialogue offers," said Kjell Beisland, managing director of Exstream Nordic. "We are pleased to see the success NORSIK has experienced using Dialogue so far, and are excited by the company’s vision to extend its capabilities even further in the future.”