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TWGA Updates Graphic Arts Demographic Profiles

Press release from the issuing company

NEW YORK - February 22, 2006 -- TrendWatch Graphic Arts today released its 2006 Graphic Arts Market Demographic Profiles report, an update to the Demographic Profiles report published in February 2005. The report provides snapshots of each of the graphic arts markets TWGA regularly surveys-commercial printers and prepress shops, graphic design and production firms, and publishing companies. These snapshots include top-line demographic data (establishments, graphic production desktops, shipments/revenues, and capital expenditures), industry trends (business conditions and the forces that are causing those conditions), market outlook for 2006 and beyond, and guidance for industry firms, vendors, investors, researchers, and analysts. The report, "2006 Graphic Arts Market Demographic Profiles," draws on a variety of sources, including the TWGA Demographic Atlases, Census Bureau data, the Graphic Arts Blue Book, and TWGA's own voluminous 10+-year historical database of trends and changes in the industry, to provide not only the basic demographics of the industry, but also how those demographics have been changing and, perhaps most importantly, why those demographics have been changing-and how they're likely to continue to change in the next 12 months and beyond. TWGA reports are available for online purchase at the TWGA eStore in PDF format (http://www.trendwatchgraphicarts.com). Researcher's Comments... "It's no secret that the media landscape is changing, and this is reflected in the changing demographics of the markets that comprise the graphic communications industry. Times have rarely been as turbulent for those who produce graphic materials, but they've also never been more exciting-at least for those who know how and where to seek out new opportunities. But taking advantage of those opportunities involves understanding many of the fine nuances of the widely different markets that comprise the industry." According to the Report... -- 48% of U.S. printing and prepress establishments are small commercial and quick printers, and yet small commercial and quick printers only account for 10% of all shipments in the industry; -- Ad agencies account for only 16% of U.S. design and production establishments, but account for 57% of the revenues; -- Magazine publishers account for 33% of U.S. publishing establishments, and account for 40% of the revenues; -- Magazine publishers' capital expenditures are up 4.5% over last year; -- U.S. graphic design firms plan to spend an estimated $47+ million on new software this year, up 1.6% from last year. Availability... The TrendWatch Graphic Arts "2006 Graphic Arts Market Demographic Profiles" report is available for purchase by visiting the secure TrendWatch Graphic Arts eStore online at www.trendwatchgraphicarts.com or by phone at 866-873-6310. The price for the 162-page report is $995. TrendWatch Graphic Arts eStore customers can download this report in PDF Acrobat format immediately after purchase.

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