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EFI and XMPie Relationship Expands Variable Data Printing Product Offerings to EFI Customers

Press release from the issuing company

NEW YORK & FOSTER CITY, Calif.--Feb. 7, 2006-- EFI, the world leader in digital controllers, superwide format printers and inks, and print management solutions, and XMPie Inc., the leading provider of software for dynamic publishing, have announced an agreement in which EFI's direct sales force will sell XMPie's PersonalEffect(TM) server solutions and uDirect(TM) desktop applications. Under the agreement, EFI customers will have an expanded array of Variable Data Printing (VDP) products and services from which to choose, providing them with new ways to build relationships with clients. XMPie's uDirect desktop product line enhances the VDP solutions currently available to EFI customers. EFI's web-to-print VDP offerings, combined with EFI Print Management Systems (Print MIS) and Fiery digital controllers and servers, enable printers and their customers to manage and control personalization across all printing processes beginning at the customer desktop through production using a robust, open standards-based workflow. The complete system encompasses both content and commerce. For printing companies adding digital and VDP services, the XMPie solutions enhance and complement EFI's innovative VDP technology offerings. Building on EFI's leadership in VDP technologies, the addition of XMPie's award winning PersonalEffect software takes VDP a step forward with visually rich personalization, including extensive Cross Media capabilities such as Response URLs that create personalized web pages for each recipient. XMPie's software is based on powerful, user-friendly tools that enable collaboration between design, data and production professionals. EFI users will be able to target customers and prospects more accurately and creatively, resulting in increased response rates and enhanced customer loyalty. "Combining XMPie's leading technologies with the EFI suite of products and services means that EFI customers can now more easily offer an integrated array of products that enable them to differentiate their company with new capabilities, while improving client relationships and winning more business," said Chuck Gehman, director of product marketing at EFI. "Connecting to customers across multiple media, enabled by XMPie's powerful design and data management tools, means that campaign response rates, sales and subsequent market share for clients will be increased," said Kristin Anderson, director of product marketing at XMPie. "uDirect and PersonalEffect will make the already robust EFI products even more powerful." EFI's VDP platform strategy gives users a choice of web-to-print applications, authoring tools, databases, Fiery-driven output devices, and Print MIS systems that allow their solution to scale as their personalized marketing business grows. The end-to-end workflow provides feature-rich, integrated content and commerce capabilities in which printing companies and their customers can deploy VDP campaigns with unparalleled ease, and with new levels of sophistication -- ultimately delivering better results and better profitability for both the printing company and their customer. uDirect and PersonalEffect will be available to EFI customers immediately. For more information please contact 800-875-7117.

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