January 23, 2006 -- (WhatTheyThink.com by Cary Sherburne) -- In furthering its goals of serving the industry, CIP4 (The International Cooperation for the Integration of Processes in Prepress, Press and Postpress Organization), primarily known of late for its efforts to define and deploy the JDF (Job Description Format) standard, has added a new service to its Web site. Called the CIP4 Cybermall and launched last week, this new service allows both service providers and suppliers to the industry to advertise their wares online. Already a fairly significant industry destination, the CIP4 Web site averages 18,000 visitors per month, and those visitors download more than 200,000 documents from the organization’s library. Now both members and non-members can take advantage of that traffic to advertise in multiple languages targeted at various geographic regions. For CIP4 members, participation in the Cybermall is included with the membership fee. For non-members, an annual fee of $3,500 will be assessed. There are several categories of listings on the Cybermall, including: Printers, finishing and prepress service providers Consultancy services Vendors Associations Institutes Vendors can list in the MIS, PPS, Press, Finishing or Gravure categories. After undergoing an initial certification process managed by CIP4 staff, advertisers can upload and maintain their entries with an easy-to-use Web interface. Visitors will view entries in the default language for their browser, although they can opt to view other languages. Advertisers can include links to their external Web sites to make it easier for visitors to get more information. The Cybermall, designed by Heidelberg’s Christian Anschütz, who is also CIP4’s Membership Director, already has more than 40 entries. It’s well on its way to becoming a global directory for our industry. Take a look! - http://www.cip4.org/cybermall/