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Pageflex Storefront 3.0 Launches, Enabling Web-to-Print Sites to Provide PDF Hosting and Integrated Data List Access

Press release from the issuing company

Cambridge, MA — January 11, 2006 — Pageflex, the leading provider of cross-media and Web-to-print technology for personalized marketing, today announced the release of Pageflex Storefront 3.0, a major new release that includes several new features that enable users to expand their e-commerce capabilities beyond document customization and personalization and into a full range of online ordering and campaign management services. These features include extensive new features for hosting PDF products including enabling PDF document upload by end-users, and seamless integration to data sources so that end-users can specify and refine data selection criteria as part of the order placement workflow. Pageflex Storefront is a turn-key software product that enables customers to define, auto-generate and manage attractive Web-to-print document customization sites. Service providers use Storefront to provide their clients with a catalog of customizable document products, and corresponding email and cross-media campaigns. Included in the package is user account, shopping cart and order management, as well as personalization and customization technology for online document editing. At the core of the solution, is Pageflex Web-to-print composition technology, including flexible templates that enable document layouts to "flex," accommodating variable content within sophisticated designer-specified guidelines. The new PDF hosting capabilities in Pageflex Storefront 3.0 enable service providers to host both customizable document products and static document products in print ordering web sites, as well as to enable end-user upload of PDF documents. Service Providers can configure the print ordering workflow for each product type complete with pricing tables. In the case of user-uploaded PDF files, the service provider can define acceptance criteria for user-submitted PDF files and Storefront will automatically detect page count and page size, match this information to pricing tables, and display a price quote for the end user based on the user-specified print quantity. For service providers who want to give end-users access to databases that can provide data to drive personalized campaigns and mailers, Storefront 3.0 offers an add-on module for custom data integration. The integration is completely seamless, enabling users to specify and refine data selection criteria as part of the order placement workflow. Database access can further be configured by the service provider on a product-by-product basis, so that the data options for one print product in the Storefront can be different than the data options for the next print product in the Storefront. The data source that supports this capability can be any provider-specified database such as a corporate CRM system database. Additionally, Pageflex is working with industry-leading data providers to offer separate add-on modules for in-line data list acquisition. “The integrated data access capabilities within this new release of Storefront enable companies to utilize their CRM data in real-time to make communications relevant and compelling” says Anna Chagnon, Pageflex CEO. “Storefront 3.0 enables the originator of a campaign to craft a targeted message, then select a data list and place a print order all in a few steps.” Pageflex Storefront 3.0 includes many additional new features including the ability to configure conditional form fields and multi-valued form fields for form-filling document customization steps; the ability for end-users to upload a mailing list for offline addressing; and enhanced administrative capabilities, including exporting of orders and logs and options for enabling customers to re-order documents that have been retired from the live site. Pageflex Storefront 3.0 is available now from Pageflex and its resellers.

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