Nationwide Graphics/Premier Print Organization Complements Offset with Four New Xerox Digital Color Systems
Press release from the issuing company
HOUSTON & ROCHESTER, N.Y.--Dec. 22, 2005-- Nationwide Graphics/Premier Print -- a printing network of 16 commercial print companies across the United States -- has added four more high-volume digital color systems from Xerox Corporation to bring more value to their customers and help increase revenue.
The Xerox digital systems -- two flagship Xerox iGen3(R) 110 Digital Production Presses, a DocuColor(R) 8000 Digital Color Press, and a DocuColor 6060 Digital Color Press -- will improve the short-run, quick turnaround and personalized printing capabilities demanded by Nationwide Graphics/Premier Print clients. The systems will be installed by the end of the year.
"For printers to survive and be successful now and in the future, they need digital technology as part of their business and the ability to be a full-service company to clients," said Carl Norton, CEO, Nationwide Graphics/Premier Print. "We believe Xerox is committed to creating a digital business for the commercial print marketplace."
Nationwide Graphics/Premier Print, which offers traditional offset printing, mailing and fulfillment services, expects to grow print volume and profit by taking advantage of complementary digital technologies, along with its Argosy(TM) e-commerce system.
The proprietary, Web-based Argosy service enables customers to order, create and manage marketing pieces with personalized content targeted to specific audiences - and Xerox digital printing systems are integral to Argosy's success. According to Norton, this integrated system reduces costs, inventory and out-of-date documents; improves service; and provides real-time order and tracking information.
"Marketers realize that you get more people looking at pieces that are personalized and you also get a higher response rate from fewer pieces," said Norton.
The iGen3 110 presses will be installed at two printing companies in the network: Offset Atlanta in Atlanta and Page International in Houston. A DocuColor 8000 will be installed at Graphics West in Las Vegas, and a DocuColor 6060 at Cerqa in Austin, Texas. According to Norton, the company was impressed with the Xerox iGen3's ability to print large sheet sizes and its offset-like image quality, especially compared to competitive digital presses. Norton said digital technology will allow the company to expand into new markets.
Norton said they also chose Xerox because of the business development support Xerox offers, including training their sales force and helping to educate their clients on the benefits of digital printing.
In addition to personalized print jobs, the company sees a strong market for short-run four-color and black-and-white jobs on the new Xerox equipment, such as training documentation, presentations and posters. The Nationwide Graphics/Premier Print organization has been a Xerox customer since 1998, and several other locations rely on Xerox digital printing equipment, including an iGen3 press at Jones Printing Company in Chattanooga, Tenn. The Nationwide Graphics/Premier Print network employs more than 1,000 people across the country.
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