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Quickcut Inaugurates U.S. Gateway To Seamlessly Transmit Files To Publications Through AP AdSEND

Press release from the issuing company

Ventura, CA; December 13, 2005 – Quickcut, the world's leading provider of digital advertising workflow solutions, has achieved a milestone in connecting the Quickcut network to the AP AdSEND system by inaugurating the first of several regional network gateways allowing Quickcut users worldwide to send files seamlessly to publications through AP AdSEND, the electronic ad delivery service of The Associated Press. Implemented under the terms of an agreement Quickcut and AP AdSEND announced in September, the new gateway and a new, seamless interface combine to ensure that files sent by Quickcut PageStore users in North America to a growing number of AP AdSEND publications included in the Quickcut global specifications database conform to the exact specifications of each destination publication. These specifications range from physical dimensions to subtleties such as ink densities and acceptable fonts. At the receiving end, AP AdSEND publications can accept the fully validated Quickcut files without modification. “Quickcut strives to achieve greater operating efficiencies for advertisers, publishers and printers, and the degree to which we are successful is measured by how many process steps are eliminated. Linking Quickcut's specifications-driven workflow seamlessly into the AP AdSEND system provides productivity benefits to publishers as well as advertisers, by ensuring that the print-ready files advertisers send can go right into the production stream at AP AdSEND publications,” explained Dean Benjamin, Executive Vice President, Quickcut North America. The new Quickcut North American gateway has been fully tested and is now being used in production by prominent U.S. ad agencies and publishers. The unique specifications of hundreds of publications served by AP AdSEND are currently available in Quickcut's database. Quickcut is working to connect all of its regional gateways to AP AdSEND, and is expanding its global specifications database with AP AdSEND titles according to customer needs. When fully implemented on Quickcut's international network, the new system will allow any of Quickcut's 5,000 clients worldwide using its familiar workflow tools to transfer fully validated files directly to any of the nearly 3,600 U.S. publications served by AP AdSEND. These workflow tools rely on Quickcut's unique and proven software technology to ensure that a broad range of production-ready job files will be properly prepared, color-managed, validated and delivered according to individual publishing or print specifications, saving time and resources for content creators and receivers. Quickcut customers include many of the world's leading advertisers and publishers, including ACP, BBDO Worldwide, Arnold Worldwide, Daily Telegraph, DDB Worldwide, Dell, EMI, Fairfax Magazines, Foote, Cone & Belding, Interpublic Group, Leo Burnett, Lowe & Partners Worldwide, McCann Erickson, Weiden & Kennedy, Momentum Worldwide, News Limited, Ogilvy & Mather, Omnicom Group, Procter & Gamble, Publicis, Ryanair, Saatchi & Saatchi, Sony Entertainment and TBWA Worldwide.