(Weymouth, MA) November 21, 2005… The successful document services provider of today offers customers a broad range of document services beyond print and, more importantly, understands their customers’ business situations. Integral to this understanding is the knowledge of customers’ vertical industries, and the documents and document-intensive workflows that are of key importance to those industries.
To supply service providers with the information they need to better serve their existing markets, increase their market share, and successfully target new opportunities, InfoTrends/CAP Ventures is launching a new study entitled A Vertical-Market Approach to Document Services in the U.S.: The Evolution from Printer to Partner.
“Vertical industry expertise forms the foundation for a business process approach to document services and is also a critical component of strategic planning for document services providers who seek to grow customer share and total customer base,” commented Holly Muscolino, a Director at InfoTrends/CAP Ventures. “Our new study will provide an understanding of primary print applications and important ancillary services that will enable document services executives to effectively evaluate opportunities and select those that offer the greatest growth and/or most closely match the capabilities of their organizations and offer the greatest chance for success.”
The study will survey document owners and print buyers across multiple vertical industries in the U.S. to create a detailed profile of the document services requirements in each market. It will focus on document services that are provided on-site or off-site by internal, staffed print or copy centers, or by external printers, services bureaus, or document outsourcing providers. The study will profile the document services requirements for 10 vertical industries, which will be defined by their North American Industrial Classification System (NAICS) code.
Charter subscribers will be responsible for choosing which vertical markets the study will examine. Below is a list of suggested markets.
Executive, legislative, and other general government support
Health care and social assistance
Insurance carriers and related activities
Pharmaceutical and medicine manufacturing
Transportation equipment manufacturing
Current and planned print spending by application, current and planned expenditures on document services, and the impact of primary trends affecting the document services market will be examined for each industry.
Research for the study will consist of extensive interviews with at least 50 document owners and 50 print buyers in each vertical industry, creating a total of approximately 1,000 responses. InfoTrends/CAP Ventures will also compile existing market information by utilizing a variety of sources such as U.S. Industrial Census data, periodicals and trade articles, published industry reports, industry databases, and existing InfoTrends/CAP Ventures’ research reports.
To learn more about the study or to sign up as a participant, contact Alison Hipp at (781) 616-2100, ext. 126, or via e-mail at [email protected]
. Early subscriber discounts are available until January 20, 2006.