(Weymouth, MA) November 15, 2005 -- InfoTrends/CAP Ventures, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, announces the launch of a new multi-client study entitled Delivering Scanning Technologies to the Corporate Market: A Study of the Channels Serving the Business Market.
Despite the propagation of scanning technologies throughout the consumer and business environments, document scanning remains a niche market. It is common to see scanning applications in vertical markets with extreme paper issues, including government, insurance, healthcare, and finance industries. At the same time, however, there are other common business departments that can benefit from capture solutions, including accounting/finance, human resources, legal, and sales departments.
“There is significant potential for integrating paper documents into the electronic flow of information at any company,” commented Susan Moyse, a Consultant at InfoTrends/CAP Ventures. “However, these opportunities remain largely untapped and represent the newest revenue opportunity for vendors and channels.”
This study will provide scanner vendors, digital copier/MFP manufacturers, and scanning applications providers with critical information to guide product planning, channel programs, and marketing efforts in targeting scanning technologies toward the expansive corporate office market.
InfoTrends/CAP Ventures’ study will answer several key questions, including:
How important are scanning solutions to the corporate market?
What factors are influencing corporate decisions to implement scanning solutions?
What specific business scanning applications are being implemented?
Are scanning applications being used to their fullest potential within corporations?
How are scanning volumes changing (increasing, decreasing, remaining the same)?
What levels of complexity do scanning applications represent for the reseller?
Who provides additional custom integration when required?
What types of scanning products do business users need (MFPs vs. single-function, high-end vs. low-end, standalone vs. networked)?
Which scanning features/capabilities are required for the business market?
How do businesses prefer to purchase scanners? How do suppliers prefer to sell scanners?
What scanner vendor preferences do suppliers have? What factors influence their choices when selecting a scanning vendor?
Who are the primary purchasers of scanning solutions within corporations?
What level of support is required from a scanning vendor to the supplier? To the corporate customer?
If a provider is not currently selling scanning solutions, what are its future intentions?
InfoTrends/CAP Ventures will conduct primary market research with approximately 150 dealers and resellers across three channels. The primary target will be the office products channel (BTA), followed by professional services organizations and imaging resellers. By collecting input from a variety of sources, this study will uncover the shifting dynamics that are occurring in the office products and document solutions channels.
To learn more about the study or to sign up as a participant, contact Matthew O’Keefe at (781) 616-2100, ext. 115 or via e-mail at [email protected]
. Early subscriber discounts are available until December 2, 2005.