PHOENIX – November 8, 2005 – PIA/GATF's Digital Printing Council (DPC) announces that Frank Romano is kicking off its Marketing 4 Digital (M4D) educational outreach program via his keynote presentation at the Variable Data Printing Conference being held today in Phoenix. M4D is a unique and extensive research project giving digital and conventional printers the information and insight they need to sell their services to 24 specific vertical market segments. The first set of 8 industry M4D reports will be presented by Romano at the VDP Conference. These include: 1. Advertising Agencies 2. Health Care (HMOs, Hospitals) 3. Cruise Industry (Hospitality and Tourism) 4. Department Stores (Retail Trade) 5. Gambling and Wagering (Casinos) 6. Automotive Industry (Manufacturers and Dealers) 7. Insurance 8. Real Estate (Brokerages) PIA/GATF Affiliates to Host M4D Seminars in 2006 Printers nationwide will also have the opportunity to learn more about M4D findings first-hand as regional PIA/GATF affiliates have signed on to host M4D seminars beginning in 2006. Additionally, presentations on M4D will be featured at upcoming PIA/GATF conferences including: Sales & Marketing Conference and the Executive Leadership Conference. In addition to Romano, the DPC has lined up industry notables Ray Lawton, Peter Muir, and Stephen Schnoll to lead the M4D seminars. To date, the PIA/GATF affiliates/conferences planning to host the M4D sessions within their respective areas are: Affiliate/Conference Date VDP Conference Keynote November 8, 2005 Executive Leadership Conference 2006 March 14, 2006 SME Conference 2006 June 25-28, 2006 PI of Northern California February 23, 2006 PI of Michigan February 28, 2006 PIA Southern California March 15, 2006 PIA of San Diego March 16, 2006 PIA of Georgia March 16, 2006 PIA of Arizona March 21, 2006 PIA-MidAmerica - Dallas March 24, 2006 PI of the Carolinas - Charlotte March 28, 2006 PIA of the South - Nashville April 18, 2006 Graphic Arts Association May 18, 2006 PI of Illinois June 14, 2006 PI of Wisconsin June 15, 2006 For more information on the M4D Educational Seminars visit: www.digitalprintingcouncil.com or, contact: [email protected]. M4D – Powerful, Practical, Easily-Implemented Tools for Selling M4D will arm companies and their sales staff with the specific detail they require to understand the specific needs of current and potential customers in over 24 vertical segments. Plus, M4D will teach sales staff to “speak the specific language” of vertical segment customers, as the reports provide a deep understanding of each segment's respective environment and unique requirements. All Digital Printing Council members will receive the entire series of 24 reports as a benefit of membership. In addition, the studies will be available for purchase through the PIA/GATF bookstore. Packages of 8 reports each will be priced at $199 per set for PIA/GATF members, and $500 per set for non-PIA/GATF members. The entire 24 part series can be purchased for $499 (members)/$1200 (non-members). For more information on the M4D reports, email [email protected] or visit the Bookstore at www.gain.net.