Oce Customer Named Finalist In Technology Competition for Innovative Use of Variable Data Color Printing
Press release from the issuing company
BOCA RATON, FL – November 7, 2005 — Océ customer One to One Gulfcoast was named one of ten finalists in the 2005 Technology Innovation Awards, sponsored by the Gulf Coast Business Review and 82 Degrees Tech. In its fourth year, the competition recognizes leaders in cutting-edge technology, highlighting achievers who create or apply technology to a business or not-for-profit venture in a way that changes an industry, creates greater profits or efficiencies, or improves quality of life in a meaningful way.
One to One Gulfcoast (www.1to1gulfcoast.com) specializes in creating highly personalized, fully variable direct mail programs to dramatically increase the fund-raising effectiveness of non-profit organizations. They consistently achieve significantly above average results, raising millions of dollars in contributions with relevant personalized content that stimulates record response. “Our completely variable direct marketing not only increases the amount of funds raised, but also boosts the levels of donor participation, reduces costper-response rates, and increases year-over-year giving rates by an average of 45 percent for our clients,” said One to One Gulfcoast President Brian Weiner. “The only reason we are able to provide the highest level of quality across all the visual elements of a campaign is absolute image consistency across every run and every Océ CPS digital color printing system. In addition, the system's total flexibility supports the stocks we need at rated speed.”
The appeals are vibrantly presented to donors as colorful, personalized postcards, letters and other mailers. Every piece of every campaign is printed on Océ CPS full color digital printers, with One to One running more than 100,000 pages a month on their three Océ CPS systems. They will run more than 250,000 pages per month during their peak season in the fourth quarter of this year. “We've never had one package ever rejected for color or quality since we have been in business,” noted Weiner. “All packages and all components are identical, from first to last in every run. This is something our clients demand and something that we never worry about with the Océ CPS 900, unlike other technology we've tried.”
“We are extremely proud to play a part in One to One Gulfcoast's success and in the excellent results they are achieving for their clients,” said Joyce Virnich, Océ Digital Document Systems vice president of marketing. “The outstanding performance and quality of Océ CPS color systems are also helping other direct marketing and graphic arts customers achieve similar results in other markets, and we are pleased to see color becoming a more affordable choice for more users.”
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