Lincoln, Nebraska (November 2, 2005) - MetroGroup Corp. announced today that Bob Wientzen has joined its Board of Directors. Bob, who previously served as President and Chief Executive Officer of the Direct Marketing Association, is an accomplished marketing veteran with more than 30 years of experience.
Bob was the former CEO and Chairman of Advanced Promotion Technologies, Inc. (APT) and has held numerous senior leadership roles in marketing with Procter & Gamble (P&G). At P&G, Bob pioneered the company’s direct marketing efforts, facilitated the development of what is regarded as the world’s largest consumer database, orchestrated promotions, and launched several catalogs. Bob has also served as Chairman of the American Forest & Paper Association’s Paper Industry Association Council and is a member of the Advertising Council’s Board.
“We are honored to have Bob join us on our board, as he is an accomplished and respected industry leader who will be a great asset and a trusted advisor to us as we implement our growth initiatives at MetroGroup,” Jim McQuaid, Chairman of MetroGroup, said.
MetroGroup, a privately held direct marketing company owned by Management and Sterling Capital Partners, L.P., is comprised of two divisions, Lettershop direct mail production and Cole Information Services.
MetroGroup’s Lettershop division has been providing superior services for almost 60 years. The company is one of the largest mailers in the country, providing innovative solutions for many well-respected companies in financial services, consumer products, media, fundraising, retail, insurance, healthcare, and pharmaceutical industries.
Cole Information Services is a leading compiler of cross-reference directory information of residences and businesses in over 180 major markets in North America. It has been one of the nation’s preferred information providers for more than 50 years.
For more information about MetroGroup and Cole Information Services, visit the company’s websites at www.metrogroupcorp.com and www.coleinformation.com.
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