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Creo POD Group and DirectSmile Partner to Deliver PPML Integration to the Variable Data Printing Market

Press release from the issuing company

Herzlia (November 2, 2005) Creo Print On-Demand Solutions Group (PODS) announced today the successful completion of PPML integration between the Creo digital color server line and DirectSmile variable data printing (VDP) applications, bringing DirectSmile into the Creo PODS VDP Partnership Program. The Creo Print On-Demand Solutions Group is a unit of Kodak's Graphic Communications Group. The integration makes the industry-leading DirectSmile image personalization capabilities and highly integrated VDP solution available to Creo Print On-Demand Solutions Group customers. They can now create personalized, full-color documents using the DirectSmile application and Creo PODS digital color servers. The DirectSmile VDP application suite is a leading image personalization technology for highly personal, emotional direct mail. The VDP document solution, using Adobe(R) InDesign(R) software, allows unlimited variability for content and design with simple and efficient workflow. The cross-media workflow system enables document configuration using data from any source, and creation of any output format needed, including web and e-mail. "Creo Print On-Demand Solutions Group is very pleased to partner with DirectSmile," said Guy Hilton, Marketing Manager, Creo Print On-Demand Solutions Group. "This integration provides value to our customers by introducing them to the DirectSmile family of products and enhancing their direct mail capabilities with the innovative DirectSmile VDP application." Christoph Schacht, CEO of DirectSmile said, "I am glad that we successfully finalized the integration with the Creo Print On-Demand Solutions Group. With this, we have won another strong digital printing technology partner. I am sure this cooperation will be highly beneficial for both sides."