October 31st, 2005 - Norwegian newspaper printer Adressa Trykk is extending its print capabilities with three new Goss Universal four-high towers at its Trondheim facility. The capacity increase is in response to a highly competitive market in the production of bigger and more colorful newspaper titles. Two of the three new Universal towers ordered by Adressa Trykk are already in production and have taken standard production on the Universal press from 48 to 64 color pages in an 80-page tabloid product. The third additional tower, scheduled to be online in January 2006, will give the press 100% color capacity. Einar Ranum, Maintenance Manager at Adressa Trykk comments, “When completed, the extended ten-tower press will be capable of producing 80 pages tabloid in full color and will make us stronger in the contract print market. The new tower additions will also give us the added flexibility we require to print in sections for our tabloid titles.” Having installed its original Goss Universal press in 1998, Adressa Trykk now runs at full capacity over four shifts printing a variety of titles including Norwegian national dailies VG and Dagbladet as well as its own newspaper Adresseavisen six days a week. Ranum comments, “The Norwegian market is very competitive, with many newspapers needing to find new ways of increasing reader retention. This means an increase in the use of color and also increased pagination.” Adressa Trykk’s new installation has already enabled it to win a new daily newspaper contract. “We have noticed a growth in the circulation of our newspapers with our increased color capacity and have increased our press run to cope with demand,” states Ranum. “The high flexibility we have in being able to produce two different sections simultaneously on different paper stocks has also added to the overall quality and productivity. Many tabloid papers are looking to take advantage of this,” he adds. Tower additions have become an increasingly popular way of enhancing existing production capabilities, making the best use of available investment opportunities in an increasingly competitive European market. Ranum concludes, “Printers throughout Europe need to move towards improved print quality, increased productivity and also production flexibility to ensure they stay competitive in the current climate. We believe our continued partnership with Goss will enable us to strengthen our position as one of the leading coldset printers in the region.”