Editions   North America | Europe | Magazine


Exstream Software Announces French Version of Dialogue Anywhere for Marketing

Press release from the issuing company

October 27, 2005—www.exstream.com— Exstream Software today announced the release of Dialogue AnywhereTM for Marketing for the French marketplace, demonstrating the company’s commitment to the localization of its products across the globe. An integrated module in its market-leading Dialogue enterprise personalization software, Anywhere for Marketing is a web-based design capability that allows marketing and business users across the extended enterprise to incorporate personalized messages into customer communications using an Internet browser. Anywhere for Marketing is “leapfrog” technology designed to meet the increasing demand for distributed collaborative workflow, reducing personalized document deployment costs and improving time to market. The thin-client solution uses Macromedia’s Flex? technology to provide a rich Internet experience that allows remote marketing users to access a common repository of Dialogue application folders, objects, and variables for creating rules-driven, fully personalized messages that are incorporated into customer documents at run time. Users have a full spectrum of design options, including color, font selection, bold, italics, and more. A preview capability lets users test and view what documents will look like when the variable messages are incorporated. An approval workflow process with email notification to designated approvers is also included in the solution. “Exstream is a worldwide company committed to global success,” said Michael Kaminski, Dialogue Anywhere product manager. “Anywhere for Marketing has been very successful in the U.S. and this marks one of our first steps toward localizing the product around the globe. Our goal is to provide marketing users worldwide with state-of-the-art technology for employing the Internet to communicate relevantly and consistently with customers through the documents they read most—like their statements and invoices—without the need to enlist IT resources.” Anywhere for Marketing is ideal for corporations that require collaboration from remote marketing users, and for service providers who want to give their clients more control over content creation and maintenance. It allows an unlimited number of users with varying organizational roles across the extended enterprise to collaborate on the creation of personalized communications for batch, real-time and interactive delivery.