Carlstadt, NJ – October 25, 2005 – Pictorial Offset Corporation held its first Pictorial University in New York at the McGraw-Hill Auditorium on October 19th to rave reviews.
Almost 200 people from advertising agencies, design firms, corporations and local and regional educational institutions heard presentations and case studies at the recent Pictorial University: BrandWorks session. The branding and brand management discussions were presented by Steve Sadove, Vice Chairman and COO of Saks, Inc., Jennifer Bergin, Print Media Manager of the Eastman Kodak Company, Cecilia Fabrizio, VP of Communications and Marketing of AmeriCares and Scott Deming, President of Scott Deming ESP.
Many examples and case studies of branding initiatives were discussed at the session including many nationally and internationally recognized brands. Business to Consumer brand case studies such as Jell-O, Herbal Essence and Saks Fifth Avenue were discussed in depth from the leadership perspective by Mr. Sadove; the current new Business to Business ‘re-branding’ initiative by Kodak was discussed by Ms Bergin; Ms Fabrizio discussed branding for Not-for-Profits using AmeriCares as a case study; and Mr. Deming discussed branding through distribution channels citing the Carrier Company and went on to share examples of branding from Starbucks Co., The Walt Disney Company, Harley-Davidson, Saturn Automobiles, Hewlett-Packard, Nordstrom and Macy’s Department Stores, Bank One and Motorola.
According to Donald Samuels, Managing Partner of Pictorial Offset Corporation, “Pictorial University has been held twice a year, in the fall and the spring, usually for Pictorial clients and prospects. This is the first time that we have produced a Pictorial University in the City of New York and it was a tremendous success.”
This was also the first time that Pictorial University reached out to the New School, New York University, City Technical College and the Rochester Institute of Technology. Samuels went on to say, “We had a good number of students and faculty from these institutions that provided a great community balance. We were delighted with the attendance and interaction of the speakers and the audience.”
Samuels concluded, “Although it was difficult to get away from our businesses for a day, it was very worthwhile for all who participated – the speakers, the audience and Pictorial Offset Corporation.”
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.