Editions   North America | Europe | Magazine


Top Xerox Customers To Showcase Benefits Of Color, Personalization At DMA Show

Press release from the issuing company

A group of 14 leading marketing communications companies will demonstrate the power of full-color, one-to-one marketing programs in Xerox Corporation's booth, no. 337, at the Direct Marketing Association (DMA) Annual Conference and Exhibition.  The exhibition, which runs Oct. 16 to 18 at the Georgia World Congress Center in Atlanta, attracts thousands of senior marketing executives and print services providers.  "These customers are the best in their business and they'll be showing direct- marketing and creative executives how they can help build their brands and increase ROI," said Tom Wetjen, vice president, Xerox Worldwide Graphic Communications Industry.  "This is a 'no-equipment show' from Xerox by design.  All of the attention is squarely on our customers and what can be produced with color and black-and-white digital technology." The 14 featured Xerox customers are:  Anderson Direct Marketing, DirectConnectGroup, Direct Mail Express, EU Services, Lexinet, Mailmark, NCP Solutions, O'Neil Data, Pel Hughes, QuantumMail.com, Rapid Solutions Group, Sandy Alexander Digital Solutions, Toppan Printing Co. America, and Vestcom.  All are members of the Xerox Graphic Arts Premier Partners program, a global community of more than 350 leading digital communications services providers. Attendees will see how the Xerox customers offer direct marketers services such as: campaign management; creative development; database management; Internet services; multi-media production; personalized communications, including variable information (VI) digital printing; fulfillment / distribution; and customer relationship programs.