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NAPC Partners With Aprimo To Offer Powerful Agency Workflow Technology To Marketing Agencies Worldwide

Press release from the issuing company

ORLANDO (October 10, 2005) – NAPC, a leading systems integrator and developer, announced today a formal partnership with Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM). Through the partnership, the companies will jointly market the Aprimo Marketing Agency Workflow solution combined with NAPC's XiNET integration offering. NAPC specializes in building powerful workflow, production and asset management solutions based on Aprimo's and XiNET's industry-leading software. XiNET, a production-based asset management system, will be seamlessly integrated with the Aprimo Marketing Agency Workflow application and offered to customers and prospects, allowing customers to manage and execute all aspects of marketing projects and materials in one centralized system. “We're excited about our momentum and early wins in the marketplace with our relationship with NAPC,” said Bill Godfrey, president and chief executive officer of Aprimo. “NAPC is the most respected systems integrator of asset management and workflow solutions within the agency market, and understands that market better than anyone. This partnership allows us to further extend Aprimo's vision of automating the end-to-end marketing value chain, inclusive of agencies and marketing service providers.” “Through the technology and services we offer to the agency market, we identified a strategic need for an agency-specific solution to deliver strong workflow and project management capabilities to our customers – especially those servicing global clients,” said Rob Steinberg, CEO of NAPC. “Aprimo Marketing Agency Workflow allows us to expand our product offering, allowing agencies to provide their clients with real-time visibility and input into projects currently underway.” For more information on NAPC's Workflow and Digital Asset Management solutions, contact NAPC at 781-894-3114 or via email at [email protected] For more information on Aprimo Marketing or Aprimo Marketing Agency Workflow, contact Aprimo at 1-877-8APRIMO or via email at [email protected]