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SMART Papers Improves, Expands Synergy Text and Cover Line for Printers and Graphic Designers

Press release from the issuing company

HAMILTON, Ohio--Oct. 10, 2005-- SMART Papers has expanded and modernized the Synergy premium uncoated paper line, which is available at value price points. The comprehensive writing, text and cover line brings printers and designers new features they are seeking in fine papers today. These features, which can be fully explored in the most recent Synergy swatchbook, include: -- two new 100% post consumer waste fiber content sheets; -- 19 colors including five new colors; -- new lightweight sheets and double thick covers; -- five finishes and two new watermark options; and -- major advances in smoothness "Synergy is a wide-selling and respected printing paper brand that is now stronger than ever," said Tom Kleimeyer, marketing director, SMART Papers. Applications for Synergy include annual reports, brochures, business cards, calendars, identity systems, presentation folders and stationery and greeting cards. Synergy's new 100% PCW sheets are available in bright White with a 95-brightness and Natural. All other Synergy products contain 30% PCW. Synergy is also acid free, elemental chlorine free, lignin free and archival quality. The new Synergy swatchbook features 19 coordinating colors including five new colors and three matching whites. The new colors include Celestial Blue, Emperor Red, Marine Teal, Pinot Red and Windsor Green. Synergy papers are available in weights from 20-lb. writing through 130-lb. double-thick cover. The new lightweight text sheets are now available in 40-, 50- and 60-lb. weights. Less weight translates to reduced postage and handling costs. All papers are now available in a smooth finish, providing excellent formation and surface smoothness for unmatched print reproduction. Synergy finishes include Smooth, Felt, Laid, Linen and 25% Cotton. Each of the colors mix and match across all five finishes in the writing, text and cover grades. Synergy's 25% Cotton sheets feature two new watermark options. Custom watermarks are also available. Synergy has high opacity for ink coverage without show-through. It has been engineered to withstand the demands of high-speed printing and automated binding. It is stocked in press-friendly sizes, eliminating waste/trim while on press. Synergy is available in SMART Papers' new SMART Pak product line--small carton packaging perfect for smaller print and design projects. SMART Pak is stocked in the largest folio sheet available with 200 sheets per carton in text and 100 sheets per carton in cover.