PARAMUS, N.J., OCTOBER 5, 2005 – “The loyalty of its constituencies—customers, employees and suppliers—is among a company’s most important assets and a major contributor to an organization’s overall profit performance,” notes Presstek President and CEO Edward J. Marino, author of The Loyalty Payoff: Building Loyalty to Boost the Bottom Line, published in September by NAPL (www.napl.org).
In The Loyalty Payoff, Marino couples case studies and real-life examples with his own expertise and industry experience to convey to readers the important lessons of what he terms “the loyalty covenant” and its impact on a business’ profitability. The book provides keen insights into how companies can cultivate enduring and mutually beneficial relationships with their various constituencies and how to leverage those relationships to enhance profitability.
In addition to in-depth examinations of the approaches of printers with successful loyalty programs and loyalty programs trailblazers such as FedEx and Lightning Source, the book provides readers with customer surveys and other tools they can use to develop a loyalty culture within their own organizations.
The Loyalty Payoff: Building Loyalty to Boost the Bottom Line (NP 383) is $29.95 for NAPL members; $39.95, non-members. To order, call (800) 642-6275, Option 4; email [email protected]
; or go online to NAPL’s bookstore at www.napl.org/store/ or Presstek’s website at www.presstek.com .
About the Author: Edward J. Marino is president and CEO of Presstek, Inc., a leading manufacturer and marketer of environmentally responsible, high-tech digital imaging solutions to the graphic arts and laser imaging markets. Marino has a solid record of senior management experience in the printing, publishing, and digital imaging industries. He previously served as president and CEO of Lighting Source, Inc.; president of Danka Services International (formerly Kodak Imaging Services); and vice president, U.S. Sales & Operations for Eastman Kodak’s Printing & Publishing division.
NAPL is committed to helping the graphic arts community succeed within today’s highly competitive communications environment. The level of information provided in The Loyalty Payoff and the many other titles in NAPL’s comprehensive publications roster are prime examples of that commitment. For more information, contact Richard Papale, NAPL director of Publications, at (800) 642-6275, ext. 1332, or [email protected]