Hewlett-Packard Recognizes Banta Corporation For Its Innovative Product Sales Tool
Press release from the issuing company
(Menasha, Wisconsin), September 23, 2005 - Technology innovation and strategic thinking have earned Banta Corporation the Hewlett-Packard One Voice Award. Banta was recognized for its Web-based interactive design demonstration tools created as sales and marketing solutions for HP’s Digital Press division.
“HP has always been committed to providing customers with excellent service and innovative products,” said Donna Stokes, Worldwide Graphic Arts CRM e-Business Manager, of HP. “The Banta Literature Management Group has helped expand and strengthen our customer relationships by creating unique demonstration tools that easily illustrate product features and capabilities to our customers.”
Banta, selected as one of just three recipients for the One Voice Award in the Web design category, was among 59 total award winners.
“We value our partnership with HP, an industry leader that maintains the highest standards in customer service,” said Doug Gray, design director for Banta’s Literature Management Group, and producer of the demonstration tools. “We will continue to provide HP with innovative solutions to best meet their client and prospect needs.”
The award-winning demonstration tools allow prospective customers to virtually navigate HP digital printing presses, through the use of interactive Flash movies. With the click of a mouse, customers can view comprehensive press information and true-to-life illustrations of HP Indigo digital printing press models 3050, ws4050 and 5000 to gain a better understanding of the products before making a purchase decision.
The demonstrations, which went live in September 2004, have proved to be successful sales tools. The increase in viewer-ship of the demonstrations on a month-to-month basis is a steady 39.5 percent. Of the total online visits per month, a steady one percent become sales, making the demonstrations one of the most effective sales and marketing tools in the HP Digital Press division.
Links to the virtual demonstrations:
http://www.hp.com/go/demo-5000 (HP Indigo press 5000)
http://www.hp.com/go/demo-4050 (HP Indigo press ws4050)
http://h30267.www3.hp.com/country/us/en/en/vdemo_3050/main.html (HP Indigo press 3050)
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