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WhatTheyThink

Vision from Mitsubishi Imaging creates high impact advertising opportunities

Press release from the issuing company

September 19, 2005 -- Eye-catching displays that are almost transparent in one direction but deliver a high-impact promotional message from the other — that’s what users can achieve with Diamond Jet Vision inkjet media from Mitsubishi Imaging (MPM), Inc. Vision is a perforated paper based inkjet substrate with a black reverse side. After printing, Vision is almost transparent when looking through the reverse side. Its unique paper base is compatible with all aqueous inkjet printers making it an economical solution for window displays. Vision was developed for indoor advertising on windows and other transparent surfaces, making it ideal for retail displays, trade shows, and similar events. It is available in 36 inch by 66-foot rolls. With no adhesive, it never leaves a residue on the surface on which it was displayed. “Vision’s strength is in its paper base.” said Shinsuke Imanishi, General Manager Marketing, “Compared to perforated vinyl products, Vision now makes printing window display signs affordable to anyone using an aqueous inkjet printer.”

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