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New Modules and New Functionality from Printable Highlighted at Print 05

Press release from the issuing company

PRINT 05 & CONVERTING 05 CHICAGO--Sept. 19, 2005-- Printable Technologies, Inc., the world leader in e-commerce print workflow and Variable Data Printing (VDP) solutions, offers three new modules and a completely redesigned user interface for the PrintOne Customer Center at Print05 in Chicago, September 9 - 15, 2005. New modules include Job Express, AccuData Online List Purchasing, and DirectSmile Personalized Images. PrintOne Customer Center - New User Interface The PrintOne Customer Center provides print buyers with a secure, branded Web portal through which they can conduct business and make purchases from their print service provider, from any Web browser, 24 hours a day, 7 days a week. Like a chameleon, Printable's new PrintOne Customer Center can change to match its surroundings. With the new advanced functionality offered, it is possible to match the look and feel of the customer portal to any enterprise Intranet or Website. Change the design by modifying either the html code or the css (style sheet) and you can change colors, fonts, or even remove all formatting to embed the catalog and shopping cart into a corporate Website. The PrintOne Customer Center can also be localized for print buyers or print service providers who do not speak English. Buttons, navigation labels, and other website text can be modified to deliver a fully localized portal. French and German are the first languages offered, additional language support will be added in the future. Key features include: -- Faster catalog browsing -- Faster page loading -- Easier to use and navigate -- Flexible user interface -- Custom style sheet -- Language support/localization (French, German) -- Catalog and cart can be inserted into most customer websites JobExpress Move over "File/Print/FedEx Kinko's!" Print service providers -- from in-plant operations to digital and quick printers -- can now offer an integrated Adobe PDF workflow for ad hoc print projects with JobExpress, a reliable driver-based PDF creation and job submission module integrated into the PrintOne Customer Center. Prior to the addition of JobExpress, PrintFusion3 created PDF output for personalized and customized print products from customer catalogs. The JobExpress print driver will allow end-users to create and submit ad hoc jobs from any application -- including Microsoft Office applications such as Word, Excel, Publisher and PowerPoint -- by simply selecting the application print function. After the user has reviewed and approved the PDF proof, the file is encrypted and submitted to the PrintOne server, and a job submission form is presented to the user for completion. Created by the print service provider, the job submission form contains all necessary production and finishing parameters. The job is then automatically priced and the user can approve the print job and proceed to check out where shipping and billing information is completed. Key features include: -- Reliable PDF job creation -- File encryption and transfer -- Customizable job submission screen -- Automatic job cost calculator -- Seamless e-commerce integration AccuData Online List Purchasing Direct mail requires a mailing list, and the addition of Online List Purchasing to the PrintOne Customer Center will allow the user to purchase prospect lists from AccuData as part of the online purchase process. Select a direct mail piece from the catalog, and the buyer is given a choice between using an existing database or purchasing access to a prospect list. The list purchase option results in a series of parameters and demographic selections needed to specify the characteristics of the mailing list. A record count and price is provided to the buyer by AccuData; upon acceptance the database is downloaded and the ordering process continues. Online List Purchasing provides a seamless purchase process for both consumer and business databases from well-known list management companies such as HomeData, D&B, Equifax, Advo, and Axiom through AccuData. Key features and benefits: -- Online mailing list acquisition through AccuData -- Printing and mail list procurement seamlessly integrated into PrintOne Customer Center -- Faster completion of direct mail campaign development -- Allows dispersed sales forces to acquire mailing lists under corporate oversight -- Reduces cost for direct mail program launches DirectSmile Personalized Images Tap into the emotional impact of personalized images with DirectSmile and dramatically increase response rates in your direct marketing campaigns. DirectSmile composes personalized variable graphics using character sets built from "frames" with images or glyphs arranged to create the letters. Dynamic text effects include: -- Text Path Contouring -- images where the variable text follows curved lines or shapes. -- Vector Writing -- names that appear to be written with rope, wire, vines, etc. -- Random Blur and Scaling Random Rotation and Opacity -- random size, position, and opacity of the glyphs used in the letters to make them more photorealistic. -- Motion Blur -- the impression of movement with the graphic elements used in each letter; for example, text made with falling raindrops. -- Color-Gradient Mask and 3-D Shadow -- the impression that a light source is shining on 3D objects forming letters within an image; such as, footprints in the sand on a sunny day.