Graphic Communications Firms Worldwide Sign with Xerox to Increase Digital Profit, Volume
Press release from the issuing company
CHICAGO--Sept. 12, 2005-- Xerox Corporation today announced eight worldwide customer installations -- many with multiple products -- demonstrating its continued leadership and customer focus in the graphic communications industry.
"Xerox is succeeding in the global market because we can help print providers generate higher profits and deliver more value to customers," said Quincy Allen, president, Xerox Production Systems Group. "Our leading technology, coupled with Xerox workflow and business development tools, make sure our customers have a business that is efficient and successful."
At Print 05 in Chicago this week, North America's largest printing-industry exhibition, Xerox is showcasing how customers are using the industry's broadest array of digital color and black-and-white technology to produce revenue-generating applications including everything from personalized direct-marketing campaigns and digital books to colorful invoices, posters and scratch-off tickets.
Advantage Mailing, a marketing communications company in Orange, Calif., recently added a Xerox iGen3 110 Digital Production Press and DocuTech 155 HighLight Color System to an existing fleet of Xerox color and black-and-white digital printers and offset printing technology.
According to Tom Ling, CEO, Advantage Mailing, digital printing is a major reason the company's revenue grew between 80 percent and 100 percent during the last 12 months.
"Digital is where the printing industry is headed with its advantages in meeting customer demands for shorter runs, personalization and faster turnaround times," he said. The company produces 8 million to 12 million pieces a month on its digital products.
Advantage Mailing works with customers in a variety of industries, including advertising, automotive, financial, hospitality and entertainment. The company added the Xerox iGen3 press for its image quality and ability to print on large formats and thicker paper stocks. The company installed the iGen3 press this summer and already produces more than 1 million impressions each month, including personalized direct-mail pieces for cellular phone providers and customized scratch-off promotional tickets for car dealerships. According to Ling, demand has grown so quickly that the company will be installing a second Xerox iGen3 press.
Offset Paperback Manufacturing Inc., a leading paperback book manufacturer in the United States, has added three Xerox DocuPrint 1050 Continuous Feed digital printers to its line of two Xerox iGen3 presses, one Xerox DocuTech Production Publisher with an in-line saddle-stitcher, and one Xerox Nuvera(TM) 120 Digital Production System in its Laflin, Pa., facility. The company is using Xerox digital products to quickly and profitably produce 100 million to 150 million digital black-and-white pages every month and millions of short-run books a year.
OPM produces trade paperbacks, educational titles and specialty books in print runs ranging from 50 to a few thousand. According to Joe Makarewicz, executive vice president, Offset Paperback Manufacturing, Xerox technology and an automated front-end workflow using Xerox FreeFlow(TM) software make the company more productive and efficient. He said yearly total digital production has grown from 20 million pages a few years ago to 1.5 billion pages today. Five billion digital pages are projected for 2008.
Blaze Digital Printing Services LLC, Lumberton, N.J., recently purchased three Xerox Nuvera 120 Digital Production Systems, a Xerox iGen3 and a DocuPrint 1050 Continuous Feed system, doubling its digital printing capacity and replacing four pieces of competitive equipment. According to Ned Hood, president, Blaze Digital Printing Services, creating a common workflow with a Xerox FreeFlow DocuSP print controller was paramount to the decision to add Xerox digital systems.
"Having DocuSP on all of our machines makes us more efficient. Job preparation is always the same, cross-training our operators is easy, and we can seamlessly move jobs among the different Xerox machines," said Hood.
The company has quickly grown volume on the new equipment, surpassing 1 million pages in a month on the iGen3 press, which is being used for color book covers, posters, brochures and direct-mail pieces. Each of the three Xerox Nuvera systems is producing more than 1.2 million pages a month of jobs including books, manuals and pharmaceutical forms. Blaze Digital Printing also is printing short-run books for bookstores, colleges and self-publishers on the DocuPrint 1050, its first continuous-feed printer. Hood said the DocuPrint 1050 was chosen for its speed and its superior ability to produce halftones, something competitive systems couldn't match.
More than 20 years ago, Masthof Press, Morgantown, Pa., began publishing a quarterly genealogical magazine. Soon after, the company saw demand from readers who wanted their own genealogical research professionally printed, and the company started producing short-run books on offset equipment. Today, Masthof has a thriving digital book publishing business using a recently installed Xerox Nuvera 120 Digital Production System.
Most of the work produced at Masthof is print-on-demand self-published books, many of which are sold in its bookstore. The company also prints textbooks, children's books, and out-of-print books, postcards and art prints.
According to Kathy Mast, digital production manager, Masthof Press, the company chose the Xerox Nuvera 120 for its excellent image quality, and the company already produces more than 1 million pages a month on the system.
"The Nuvera is proving it was worth the investment and is absolutely helping us grow our business," said Mast. The company installed a DocuColor 3535 Printer/Copier to print color book covers as well as posters, brochures and business cards.
Aerolineas Argentinas has installed a combination of Xerox color and black-and-white digital systems to produce training manuals for technicians, pilots and flight attendants as well as boarding and customs forms for passengers. The equipment -- four Xerox 2101(TM) Copier/Printers, a DocuTech 6135 Production Publisher and a DocuColor 2045 Digital Color Press -- is located at the Jorge Newbery and Ezeiza International Airports in Buenos Aires.
The company also installed Xerox FreeFlow Makeready software to shorten turnaround time and improve productivity. Aerolineas Argentinas operates domestic and international flights to Europe, North and South America, and Australia.
Less than a year after installing its first Xerox iGen3 press, Xpress Printing in Bucharest is installing its second machine this month. The company is printing almost 850,000 pages a month on the digital press. It produces short-run, print-on-demand jobs such as books, brochures, annual reports, manuals, posters, and magazines.
Xpress Printing also installed two DocuColor 6060 Digital Presses in 2005 and is printing personalized playing cards, direct-mail campaigns, postcards, and greeting cards. The company serves creative and advertising agencies, corporations, retailers and others.
TUI AG Deutschland, one of the world's leading tourism groups, recently installed three Xerox iGen3 presses and a Xerox 495 Continuous Feed Duplex Printer in its data center to produce personalized travel documents for its customers in Europe. The company expects its color and black-and-white pages to grow substantially.
The group expects to strengthen customer relationships and generate more sales with customized, full-color travel brochures that attract a reader's attention and increase response rates. TUI includes 79 tour operator companies, 3,600 travel agencies, and seven airlines.
bezier, the United Kingdom's largest retail media company, has added a Xerox iGen3 to expand its full-color, digital printing capabilities. The company will use the iGen3 press to produce personalized direct marketing and promotional materials and point-of-purchase signs. Its clients include Coca-Cola Enterprises.
According to the company, the iGen3 press will allow them to react faster to changing market demands and target specific customers with customized messages and offers.
Customer Update: Largest iGen3 Installation
JAIS Ltd.'s 24 Xerox iGen3 Digital Production Presses -- the world's largest installation -- recently marked the successful completion of a second full-production run. They produced more than 4.2 million pages (8.5 million duplex impressions) of full-color, personalized credit-card statements in 87 non-stop hours.
JAIS (Japan Information Systems), a wholly owned subsidiary of the Japan Research Institute Ltd., is working with Fuji Xerox Co. Ltd - Xerox's business partner in Asia - to produce Visa card statements for Sumitomo Mitsui Visa Card Co. Ltd., one of Japan's largest credit-card companies. Cardholders now receive integrated one-to-one marketing pieces that provide information tailored to their individual needs with billing details, ads, color text and images. Sumitomo Mitsui Visa Card believes this results in better visibility and recognition of information, increased business for member stores, and overall customer satisfaction.
According to Toshihiro Wakimoto, general manager, Printing Services Division, JAIS Ltd., the company did extensive research on digital technology and chose Xerox because it was a partner closely aligned to JAIS' business model and had the industry's broadest array of solutions and services. The company selected the Xerox iGen3 for its high image quality, productivity, field-proven reliability, and variety of paper sizes offered.
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