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Press-sense Selects USADATA as List Integration Partner for iWay Prime Web-to-Press and Management Solutions

Press release from the issuing company

NEW YORK--Sept. 9, 2005-- Press-sense Ltd., the leading developer of Web-based solutions for the printing industry, today announced an alliance with USADATA, Inc. of New York, NY, that will provide access to consumer and business prospecting databases through its iWay Prime software. "Our partners and customers want to order their entire mail campaign in one online session," said Amir Karby, Founder and CTO of Press-sense. "We are fulfilling this demand by adding list integration to our product so that our iWay Prime customers can offer a turn-key solution to their clients. Our alliance with USADATA is another important step in our open integration approach." Press-sense offers iWay Prime through partnerships with POD industry leaders Xerox, Oce, and through its local dealer network. . iWay Prime is a POD, end-to-end, web-based workflow and management solution that is fully JDF-compliant. iWay Prime enables print buyers to upload independent files, order personalized and variable data jobs from templates, receive and approve quotes, and track and manage print jobs The integration of USADATA's List Module(TM) into the iWay Prime solution is being demonstrated for the first time at the Print05 show in Chicago from September 9 to 15, at USADATA's Booth #8528. Bruce Meberg, Senior Vice President for USADATA, said, "Printers with iWay Prime software can offer their customers the ability to access top-quality mailing lists and sales leads when ordering their printed materials for direct mail, such as postcards and letters. The List Module can be configured to ensure that a customer's best practices in prospect targeting are implemented to ensure the best possible mail campaign results." USADATA's List Module is a core component of any direct marketing automation application. It integrates into any online e-commerce print-ordering software and is customizable for individual customer needs. The application provides three layers of real-time data suppression that eliminates the need for printers to de-duplicate records after receiving the list, avoiding wasted time and effort. Meberg noted, "The List Module interface is based on tried and true technology developed by USADATA that has served more than fifty-thousand users. USADATA will continue to focus on providing solutions that incorporate best practices, privacy compliance, and the best User experience to help ensure the success of direct marketing programs."