Editions   North America | Europe | Magazine


Pageflex Joins Canon USA Alliance and Industry Marketing Program

Press release from the issuing company

Chicago, IL — September 9, 2005 — Pageflex, the leading provider of Web-to-print technology, and Canon U.S.A., Inc., the leader in professional business and consumer imaging equipment and information systems, today announced that Pageflex has joined Canon U.S.A.'s Imaging Systems Group (ISG) Alliance and Industry Marketing (AIM) program. This agreement enables joint promotion of Pageflex Persona Cross Media Suite, a new variable data software application for the desktop, to more than 5000 sales representatives across all Canon Authorized Dealer Channels. Demonstrations of Pageflex Persona Cross Media Suite currently can be seen in the Pageflex booth (#6951) and the Canon booth (#2079) at Print 05 in Chicago's McCormick Place through September 15. Held every four years, Print 05 is the largest US-based international trade show for the graphic arts industry. “With Pageflex Persona Cross Media Suite, Canon's digital color customers are extended a sophisticated variable data publishing solution that will provide customers with a total solution, one that will enable them to differentiate themselves and grow their digital businesses,” said Sam Yoshida, director and general manager, Product Marketing Division, Canon U.S.A., Inc. “As the need for personalization and relevant marketing materials has increased, it has become increasingly important that our customers have access to easy – yet powerful – variable content publishing solutions. With Pageflex Persona Cross Media Suite, Canon's dealer channel can offer customers a desktop application designed to leverage valuable customer information to produce database-driven, one-to-one business collateral and other personalized print documents.” Canon U.S.A.'s Marketing Alliance program is designed to help leading software and hardware companies deliver value-added workflow solutions to users of Canon's core line of imageRUNNER, CLC and Integrated Filing Systems products. Canon presents these products in order to help customers identify potential new solutions and workflow scenarios in which they can most effectively utilize their Canon products. “Pageflex is excited about the opportunity to co-market this solution with a company as innovative as Canon, and pleased to work with the Canon U.S.A. dealer channels to introduce Pageflex technology into Canon color production environments,” said Anna Chagnon, Pageflex CEO. “Pageflex Persona Cross Media Suite is loaded with a wide range of features that will enable Canon digital color customers to produce everything imaginable from heavy-duty variable data documents to sophisticated multi-touch marketing campaigns.”

WhatTheyThink is the official show daily media partner of drupa 2024. drupa Event Coverage | drupa daily programs