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NAPL Book Shows Printers How To Develop A Profitable Mailing & Fulfillment Program

Press release from the issuing company

PARAMUS, N.J., AUGUST 30, 2005 – Graphic communications companies seeking to capitalize on the profit opportunities of mailing and fulfillment services will find an indispensable guide in Diversifying With Mailing & Fulfillment Services: Unlocking Hidden Profit Potential, just released by NAPL (www.napl.org). “As customers continue to reduce their vendor base to a few preferred suppliers, more and more are calling on their printers to supply a wide array of fulfillment mailing services. Printers are in a prime position to capitalize on the growing customer demand for these services, which in many cases are natural tie-in to print services,” said author Pete Basiliere, a printing and direct mail industry veteran. “In this book, I provide the information and insights that will help printers build a profitable mailing and fulfillment program that both builds on and expands their existing business.” With an informative preface written by Tom Quinn, director of Fulfillment Services for the Mailing & Fulfillment Service Association (www.mfsanet.org), Diversifying with Mailing & Fulfillment Services shows how companies can use mailing and fulfillment to add value to and strengthen customer relationships, attract new customers, and realize profits from services they may already be providing for free. In addition to gaining insights into the profit potential of mailing and fulfillment and effectively pricing, marketing, and selling these services, readers will benefit from specific information on United States Postal Service mail classes and presorting requirements; effective mail piece design; database and mailing list considerations; and fulfillment equipment and systems. Diversifying with Mailing & Fulfillment Services is the third volume in NAPL’s “Value-Added Series,” joining Diversifying with Value-Added Services, by Heidi Tolliver-Nigro and Diversifying with Packaging Services by C. Ted Namur IV, both published earlier this year. Diversifying with Mailing & Fulfillment Services: Unlocking Hidden Profit Potential (NP 384) is $29.95 for NAPL members; $39.95, non-members. To order, call (800) 642-6275, Option 4; email [email protected]; or go online to NAPL’s bookstore at www.napl.org/store/.

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