Cleveland, OH –July 2005– The Kennedy Group, the leader of front-page advertising solutions, is proud to announce it is expanding its National front-page advertising product line to include 3M Post-it Notes for hand-applied applications. As the latest addition to the Kennedy Group's already extensive front-page product selection and National Front-Page Advertising Program, the padded format, 3-inch by 3-inch 3M Post-it Notes further position The Kennedy Group as the single source for advertisers and newspapers.
In particular, the 3M Post-it Notes, which are available in multiple colors, including the well-known “canary yellow” shade, allow newspapers with smaller circulations, or those publications that have yet to invest in automated application equipment, to easily participate in the Kennedy Group National Front-Page Advertising program.
“Offering 3M Post-it Notes demonstrates a strong and steadfast commitment to our customers' needs,” said Patrick Kennedy, The Kennedy Group Vice President/Marketing & Sales. “Companies utilizing National Front-Page advertising are looking for consistently high levels of quality, as well as in-depth product offerings that serve their individual needs. The addition of the 3M Post-it Notes means we will continue to meet and exceed our customers' expectations.”
The one-of-a-kind Kennedy Group program, offered through the Promotional Response Products Division, provides profitable results to publications by bringing national advertising accounts to a publication's front page. The National Front-Page Advertising Program provides advertisers with the access and distribution to over 200 newspapers, 40% of which are in the top 100 markets. Currently, total daily circulation is 15.5 million and increasing daily. With this unique program, national advertisers have the opportunity to place a colorful, removable advertisement on the front page of newspapers across the United States. Among many other things, front-page advertising products are being used as coupons, for special promotions, to test market new products, or announce grand openings. Due to the prominent placement of front-page advertising, it provides high visibility and exposure that produces solid results for national clients in the form of increased response rates and sales.
Because of its broad scope, the National Front-Page Advertising Program offers newspapers the exclusive opportunity to reach an audience that they may not have had access to, which can ultimately increase revenue. In fact, the streamlined process means that newspapers have the potential to gain significant additional national revenue merely by using The Kennedy Group's Promotional Response Products. However, in order to participate in the program, newspapers must first sign up by contacting The Kennedy Group.
Along with its hand-applied 3M Post-it Notes, The Kennedy Group offers numerous other front-page advertising products for automated application. They include Tab-On Ads, two-sided Tab-On Plus Ads, Tab-On Scratch & Play, Track & Play, Tab VersaCard, VersaCoupon and Power Ad Booklets to increase exposure and drive sales. These products can be used in combination or separately to create additional options for front-page advertising.
The Kennedy Group's Promotional Response Products Division is a leader in front-page advertising solutions, offering the most powerful mix of options in the marketplace. Headquartered in Willoughby, Ohio, The Kennedy Group is a developer and manufacturer of labeling, packaging, promotional labels, and identification systems for a variety of industries, including industrial, automotive, material handling, food processing, household chemical, consumer products, biomedical, electronics, chemical, and auto aftermarket. In business for 30 years, the company offers custom specification development capabilities and many innovative products and services.
For more information on front-page advertising solutions from The Kennedy Group, call Mary Roddy, Market Manager, at (440) 951-7660 or e-mail [email protected]
, or visit www.kennedygrp.com.