Former Creo Executives Launch BlueOcean Advisory Group, Inc.
Press release from the issuing company
WELLESLEY, MA. - Larry Letteney, past President of Creo Americas, Inc. and Ken Hanulec, former Vice-President of Marketing, have founded BlueOcean Advisory Group, Inc.. Letteney and Hanulec, two graphics industry professionals, launched BlueOcean to help companies discover and develop new markets and untapped customer potential. The pair leverages broad corporate operating experience, innovative project design and systematic execution to help clients increase profits and enterprise value.
The first BlueOcean practice group, Graphic Practice(tm), capitalizes on the depth of Letteney's and Hanulec's category experience to promote profitable growth in the printing and graphic communications sector. Letteney states, "We are excited to invest in our industry at this time. There is an immediate opportunity for graphics and printing companies to emerge from the cost-based business model to be the primary marketing and communications advisors to the global business community."
BlueOcean Graphic Practice will deliver a portfolio of offerings designed to help graphics and printing companies: create lean, competitive, client-focused operating platforms; define and execute optimal company positioning and go-to-market strategy; and develop executive selling capabilities. In addition, Letteney and Hanulec will provide custom engagements including strategic planning, mergers and acquisitions and solution-set development. Ken Hanulec summarizes the opportunity for the industry as, "a potential to position professional graphic communications as the preferred vehicle for maximizing return on marketing investment."
To learn more about the BlueOcean Advisory Group, Inc. or Graphic Practice please visit: www.blueoceaninc.com
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.