Report Details Web-To-Print Adoption For Customized And Personalized Marketing Materials
Press release from the issuing company
NEW YORK -- July 19, 2005 -- Commercial printing today is being defined by a wide variety of new applications, many of which are Internet-driven. One of the most visible is Web-to-print. Although traditionally used to drive online sales of corporate identity materials and advertising specialties, Web-to-print is now being transformed into a powerful tool for providing personalized and customized marketing, even down to the level of 1:1.
In this Special Report, TrendWatch GA takes the industry's first detailed look at the Web-to-print marketplace. It includes an overview of common Web-to-print applications, including representative case studies, and how Web-to-print fits into the larger variable data print (VDP) marketplace. This is followed by a detailed look at the data, including how deeply these applications have penetrated into the various print market segments, in what volumes, and how quickly their use is growing or declining. The report also looks at the difference in adoption between Web-to-print as an umbrella application and as a tool for customizing and personalizing marketing. The data is broken out into graphic arts segments, including commercial and digital printers and trade shops, as well as by shop size.
TWGA Special Reports are available for online purchase at the TWGA eStore in PDF format (http://www.trendwatchgraphicarts.com/special).
-- 30% of graphic arts firms are producing some type of Web-to-print applications;
-- 10% of graphic arts firms are using Web-to-print to produce "variable data" or customized/personalized marketing materials;
-- Heaviest users of Web-to-print for customized/personalized marketing are trade shops -- 29%
-- 14% of graphic arts firms say their use of Web-to-print is increasing "a little" or "a lot"
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