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Magazines PIB Ad Revenue Rises 8.2%, Pages Up 2.3% in June

Press release from the issuing company

New York, NY (July 11, 2005) -- Total magazine rate-card-reported advertising revenue for the month of June increased 8.2% compared to June of last year, closing at $1,917,719,349, according to Publishers Information Bureau (PIB). Ad pages totaled 20,312.87, up 2.3% from June 2004. Year-to-date, PIB revenue closed at $10,7777,623,532, an increase of 9.5% from the same period last year, with ad pages totaling 114,345.52, a 1.8% gain. June 2005 vs. 2004 Eight of the 12 major advertising categories increased their PIB revenue and pages over last year. In June, top gainers included the Automotive; Direct Response; Public Transportation, Hotels & Resorts; and Financial, Insurance & Real Estate categories. Financial, Insurance & Real Estate posted its sixteenth consecutive month of PIB revenue and page gains in June. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) January – June 2005 vs. 2004 Year-to-date, nine of the 12 major advertising categories posted increased in PIB revenue and pages: Automotive; Toiletries & Cosmetics; Food & Food Products; Financial, Insurance & Real Estate; Apparel & Accessories; Direct Response Companies; Media & Advertising; Retail; and Public Transportation, Hotels & Resorts. Double-digit PIB revenue and page growth were recorded by Food & Food Products; Media & Advertising; and Financial, Insurance & Real Estate. Data as of July 7, 2005 “Automotive spending, particularly in automotive accessories and equipment, helped drive magazine advertising revenue and page gains for the month of June,” noted Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “Ads for confectionery and beverages contributed to the strong performance in Food & Food Products category last month.”