Workflow Management, Inc. Unveils WorkflowOne Brand and Strategy
Press release from the issuing company
Norfolk, VA, July 5, 2006—Workflow Management, Inc., the nation’s largest vendor-neutral provider of printing and promotional products today announced that it is consolidating operations under a new brand identity called WorkflowOne. As part of the rebranding effort, WorkflowOne is adding the tagline, Our Business Is Helping Yours, to reinforce its unique customer-centric business model that includes both product sourcing and business process outsourcing. This technology-enabled model provides a single source for all print and supply chain management — incorporating a full range of solutions for companies that want to reduce their print and promotional product spend while increasing value in supply-chain management.
WorkflowOne’s advantage comes from being a vendor-neutral provider and free to source the best product at the best price for its clients. As the largest purchaser of print in the nation, WorkflowOne offers customers greater purchasing power and value than any company could secure independently. By providing a total technology solution that integrates with customer systems, WorkflowOne can also ensure a higher level of accountability, transparency and process efficiencies. This combination of product sourcing capabilities and technology-enabled outsourcing frees customers to concentrate on their core activities while WorkflowOne works to ensure a better value for every dollar spent on print and promotional products.
With its nationwide network of fulfillment and distribution service centers WorkflowOne goes beyond the transaction-purchasing model and an increasing number of companies are turning to WorkflowOne for all services related to print and promotions. These services range from creative services and marketing to warehousing, fulfillment and distribution.
Greg Mosher, WorkflowOne’s Chairman and CEO explains, “WorkflowOne already had the best model and the most talented people in the industry. Our new management team and our new focus have extended an already powerful organization. We can add value to our clients’ operations by going well beyond the point of simply supplying printing and promotional products. We have the technologies and techniques that can introduce tangible improvements while reducing overall costs in our clients’ entire supply chain. We do not take a ‘cookie cutter’ approach with each client, but rather seek to develop a customized and comprehensive solution to our clients’ individual needs. We are now well positioned to raise our profile in the industry and better serve our clients with one voice and one vision, as one company.”
WorkflowOne’s new organization is shaped around a set of core competencies fundamental to its clients’ success:
- Assessment and Analytics
- Fulfillment and Logistics
- Marketing and Creative Services
- Technology Integration
- Sourcing and Procurement
- Reporting and Measurement
Through consultation with customers, WorkflowOne’s skilled sales professionals and technology experts conduct an evaluation of existing spend and assess current sourcing and supply chain strategies. They then work with the client to reengineer business processes to achieve new cost savings with high-quality objectives while supporting customers with technologies that ensure better reporting and control. This results-oriented approach yields excellent performance against the promised return on investment (ROI) while continuing process improvement.
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