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EFI Fiery to Drive New Xerox Color Multifunction Systems

Press release from the issuing company

FOSTER CITY, Calif.--June 28, 2005-- EFI, the world leader in digital imaging and print management solutions for commercial and enterprise printing, today announced the availability of the Fiery integrated controller designed to drive Xerox Corporation's new, powerful Multifunction Products (MFP), the 40-ppm DocuColor 240 and the 50-ppm DocuColor 250. The EFI Fiery embedded controller for the DocuColor 240/250 is ideally suited for 'power' PDF and Microsoft Office (particularly PowerPoint) users as well as graphics-intensive offices and other creative environments. The Fiery integrated controller for the DocuColor 240/250 joins the family of Fiery solutions designed specifically for Xerox, from its full line of color presses - Fiery for the Xerox iGen3 Digital Production Press through Fiery for the Xerox DocuColor 12 - to Fiery for the Xerox Phaser EX7750 color laser printer, which won a Best of Show award at Macworld 2005. The new Fiery-driven DocuColor 240/250 are designed for customers who require higher image quality and higher speed than traditional printers but wish to avoid the additional cost and footprint associated with elaborate systems. The Fiery embedded controller for the DocuColor 240/250 enables the MFPs to readily produce a wide range of professional color documents, including menus, catalogs, v-fold brochures, sales/training presentations, newsletters, packaging design, general designs, photos, point of sale posters/signage, direct mail, and invitations. "The latest results of our long-standing relationship with EFI, integrated Fiery for the DocuColor 240/250, helps position Xerox to win significant market share," said Rob Stewart, worldwide vice president of marketing, Xerox Office Group. "Customers are certain to find tremendous value in the Fiery controller with the new Xerox DocuColor 240/250." The Fiery Embedded Controller The embedded Fiery controller designed for the DocuColor240/250 delivers innovative color capability and productivity to make it ideal for corporate and creative environments. Key features of the Fiery embedded controller for Xerox customers in these environments include: Best in Class Productivity - New Fiery intelligent processing software accelerates the processing of documents and ensures the fastest printing possible on Postscript, PDF, MS Office (particularly PowerPoint), and other large, color image files. Fiery technology virtually eliminates waiting time at the printer - even when printing at very high resolutions and on a wide range of media. Additional Fiery productivity enhancement tools include: Fiery WebTools(TM) a convenient remote configuration, setup and management tool for easily downloading and scanning jobs; Fiery NetWise(TM) for seamless connectivity to all popular network platforms; Fiery FreeForm(TM) for basic variable data printing. Authentic Adobe PostScript - In addition to PCL (Printer Command Language), the embedded Fiery controller includes an EFI/Adobe co-developed PostScript interpreter that processes (RIPs) the print job. Fiery office accelerator technology enables the printing of Adobe PostScript 3(TM) and native PDF files with a level of accuracy and color rendering that emulators cannot achieve. Improved Security - To secure information, Fiery system software provides formidable digital solutions. Fiery security features for the DocuColor 240/250 include: Secure Erase Option to remove all traces of job data from the Fiery hard disk drive; IP Filtering to control access to the printing device; and Port Blocking to control access to the Fiery through remote management. Best Color Quality "Out of the Box" - Fiery ColorWise offers built-in intelligence for producing consistently precise hues from all applications, platforms and file formats. Advanced functionality includes auto trapping for optimized color when layering graphics, and Spot-On color technology for accuracy, supporting corporate-branded colors. New Text/Graphics Enhancement Technology - With 2400 dpi engine addressability, the Fiery controller enables DocuColor 250/240 customers to print true 1200 dpi text and graphics at high speed. This new Fiery technology allows the MFP to print smoother lines, curves, and sharper text - particularly important for producing intricate kanji characters and detailed graphs. Fiery Command WorkStation, also available for customers using the Macintosh operating system, sets the standard in centralized print job management with an intuitive interface and a variety of sophisticated, productivity-enhancing tools. Command WorkStation has the flexibility to be run on multiple client stations as well as locally when equipped with the optional Fiery Advanced Controller Interface kit. "Xerox and EFI have a long, successful history of together providing, innovative high-value solutions for our customers - in fact, Xerox customers are a significant percentage of our 12 million Fiery users worldwide," said Frank Mallozzi, vice president of worldwide sales and marketing, EFI. "The new Fiery-driven MFPs are well-positioned to continue that success. The powerful Fiery tools available on the embedded controller make the DocuColor 240/250 ideal solutions for customers, in environments ranging from print shops to graphics-intensive offices, seeking to create high quality, color documents, from simple to complex, at high speed." Availability The Fiery integrated controller for the Xerox DocuColor 240/250 is available through the Xerox direct sales force, authorized sales agents, dealers and via TeleWeb operations.

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