New York Times Offers Commercial Printing to Advertisers
Press release from the issuing company
NEW YORK--June 24, 2005-- The New York Times announced today it is expanding its offerings to advertisers by introducing commercial printing and production services in order to help clients streamline their processes and take advantage of The Times's economies of scale.
The newspaper has begun printing free-standing inserts (FSIs), magazine inserts, pamphlets and brochures, including handling all pre-press and production management. In addition, the paper has the capacity to print up to an 80-page broadsheet or 160-page newsprint tabloid. These advertising pieces can then be inserted into The New York Times Magazine or newspaper or into other publications, as well as shipped to multiple locations as in-store circulars or brochures.
With the introduction of these expanded services, The Times will provide the advantage of one-stop shopping for the printing and distribution of inserts. In addition, the newspaper will leverage its considerable buying power to provide competitive pricing to its clients.
The New York Times pre-print distribution business has grown 20% in the last year. Until recently, all of the advertiser inserts in The Times had been supplied by the advertisers through their own vendors.
"We are pleased to offer our advertisers and potential advertisers a host of new printing and production services," said Jyll Holzman, senior vice president of advertising, The New York Times. "A key benefit to advertisers will be the wide range of options available. Whether they wish to place a DVD or scent-strip in The New York Times Magazine, produce an 80-page brochure or just a postcard, The Times is offering creative solutions to meet the individual needs of clients. We are confident this offering will grow to be a popular service for our advertisers whether they are launching a new product, promoting a grand opening or boosting ticket sales."
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