FiberMark’s unique packaging material celebrates 70th anniversary
Press release from the issuing company
(BRATTLEBORO, VT) – June 21, 2005 –FiberMark is pleased to announce the 70th anniversary of Kivar. A mainstay in material choice for the publishing and packaging fields, Kivar is considered to be the “Patriarch” of FiberMark’s proprietary family of diverse packaging materials.
“You don’t get to be 70 years old without doing something right,” notes S. Pemberton Hutchinson, vice president for packaging at FiberMark. “Amid packaging’s ever-changing trends – from unique shapes, imaging, materials, and branding -- Kivar’s durability and design flexibility ensure it will be around for 70 more.”
Available in countless weights, finishes, and colors, Kivar can be customized to virtually any hue imaginable. Kivar has been used to create an array of package designs, as well as coordinating collateral items. “Kivar is ideal for creating brand-enhancing sales kits, point of purchase displays, posters, tags, brochures, shopping bags and other unique promotional materials,” says Hutchinson.
Like all FiberMark products, Kivar is compatible with a wide variety of manufacturing and secondary decorating processes, including die-cutting, post-embossing, silk screening and foil stamping with superior results. It also boasts excellent convertibility and may be scored, folded or glued. Additionally, FiberMark can accommodate short runs, allowing converters to create realistic prototypes for test marketing or approvals.
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