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Fibermark Iridescents By Covrvon Offers Lustrous Reflectivity For High-Impact Visuals

Press release from the issuing company

(BRATTLEBORO, VT) – June 15, 2005 – FiberMark presents Iridescents by Corvon, a line of packaging materials that combines lustrous reflectivity and the unique looks that elevate brands. Iridescents is created through a proprietary process, producing a customizable material option for high-impact packaging. Iridescents is available in 13 standard colors but can be custom matched. Its coating, texture, and finish can incorporate an array of desired glossy or matte finishes including Polish, Weave, and Bengaline. Iridescents can be used to create an array of package designs as well as coordinating collateral items. Sales kits, point of purchase displays, posters, tags, brochures, shopping bags and other marketing vehicles all represent opportunities to reinforce a brand image, and FiberMark materials can contribute to creating one unique, unified look across many media. Like all FiberMark products, Iridescents is compatible with a wide variety of manufacturing and secondary decorating processes, including die-cutting, post-embossing, silk screening and foil stamping with superior results.  Additionally, FiberMark can accommodate short runs, allowing converters to create realistic prototypes for test marketing or approvals. “The ability for Iridescents to effectively reflect light when viewed from different angles makes it an ideal choice for brand managers looking to capture extra shelf-impact edge,” notes S. Pemberton Hutchinson, vice president for packaging at FiberMark. FiberMark materials are durable, strong, scuff and stain resistant, and are available in various weights. These performance traits, along with the infinite design capabilities, make Iridescents an excellent option for CD and DVD packaging, cosmetics, cookies or candy gift boxes, collector’s editions, and packaging designed for long-term reuse. For further information on Iridescents by Corvon and other brand-enhancing packaging materials from FiberMark, please contact Stella Alstede at FiberMark, Tel: (413) 539-5273 or E-mail: [email protected].

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