DENVER - June 2, 2005 - Quark Inc. announced today the release of the new QuarkCommerce solution. This solution redefines order management and gives catalog and direct marketing companies a tightly integrated, closed-loop system to leverage creative content and manage campaigns, merchandise, orders, and inventory through online, print, e-mail, and call center channels. QuarkCommerce is built from the ground up to drive new levels of customer satisfaction and sales productivity.
“QuarkCommerce is uniquely focused on the catalog and direct marketing industries where competition to acquire and retain customers is fierce,” said Linda Chase, vice president of commerce solutions at Quark. “Businesses want to streamline their operations and increase their productivity and profitability. We provide them with tools to obtain greater financial control and resource efficiency.”
Centralized merchandise management
QuarkCommerce provides a common system to manage all merchandise and pricing with new levels of financial control. It puts power in the hands of marketing, merchandise, and promotion professionals with easy-to-use graphical tools for managing products, pricing, promotions, and customer interactions. With the click of a button, a user can make products, product families, or categories of products automatically available for sale through online or call center channels.
With complete integration of inventory and warehouse systems, call center, and eStore systems, QuarkCommerce provides accurate information about product availability and availability-to-commit while offering new levels of flexibility and control to manage and maximize product profitability and promotion success.
Closed-loop campaign management
QuarkCommerce provides an end-to-end system to plan, execute, and measure programs — dramatically streamlining time-to-market processes. Its unique marketing campaign module gives marketers the power to plan and design targeted campaigns, catalogs, and promotions with a simple point-and-click interface.
In addition, businesses can seamlessly integrate marketing programs with back-office systems for a closed-loop system that encompasses everything from promotion concept and customer payment to campaign forecasting, measurement, and analysis. QuarkCommerce puts an entirely new level of analysis within reach and eliminates the need for cumbersome spreadsheets.
Multi-channel order management
With an integrated system for online, call center, and retail order management, QuarkCommerce helps maximize customer service and satisfaction. A common system that supports the call center, e-mail, online, and other systems captures and processes orders accurately and consistently. Businesses can maximize their customer information with searchable histories, product information, and case tracking while simultaneously deploying self-service capabilities that enable customers to place orders, troubleshoot problems, and get the best commerce experience available today.
Flexible inventory management
QuarkCommerce provides an adaptable system to manage warehouse and inventory resources, helping businesses drive greater resource efficiency. Businesses can manage and control inventory accuracy, ensuring availability of products and controlling back orders until products become available. It allows order transactions to flow automatically and reliably to back-end fulfillment centers, providing tremendous flexibility to optimize how inventory is picked and optimize how warehouse resources are used.
For more information on QuarkCommerce, visit (www.quark.com/products/enterprise/modules/commerce).
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