Alexandria, VA – May 17, 2005. IDEAlliance (International Digital Enterprise Alliance), today unveiled DDAP’s exciting new vision and mission and announced the new organization’s name. Now known as Digital Directions in Applications for Production, DDAP will work collaboratively with Digital Ad Lab, DISC, SWOP, GRACoL, the Print Properties Committee and other IDEAlliance network groups, as well as an international array of standards bodies, to advance digital workflow best practices to an expanded audience and supplement the IDEAlliance goal “to advance user-driven, cross-industry specifications and best practices for all publishing and content-driven enterprises.” DDAP Vision "To deliver effective applications for digital technology that create value across the supply chain in terms of productivity and profitability, enhancing standards-based workflow dynamics industry wide." DDAP Mission The new mission of the DDAP Network Group will be to: - Examine potential workflow optimization alternatives based on their ability to meet established criteria for quality, efficiency, consistency and profitability, both upstream and across the enterprise. - Synthesize leading edge technology solutions with proven results from key international standards groups to produce universal workflow solutions. - Identify the appropriate workflow partners and test environments to analyze the proposed workflow solution’s ability to meet established criteria and relevance to other vertical applications, measuring results for both increased productivity and profitability. - Document the workflow solution as an industry “Best Practice” and present it as an educational tool that exemplifies the “best of” standards implementation for others to learn from. - Facilitate global communication among standards developers and end users to support this Best Practices process for our evolving industry. DDAP Network Membership Program Also announced was the new DDAP Network Membership program. The DDAP Network Membership will enable content creators, pre-media professionals, printers and their entire chain of workflow partners to: - Actively participate in DDAP Network working groups and collaborate on workflow optimization projects towards the goal of developing industry Best Practices. - Help structure case studies to reflect “real world” challenges from your workplace. - Gain access to the DDAP Forum for online discussion of case studies in progress, problems encountered/resolved and new developments on standards front. - Attend quarterly (webinar-based) case study reviews that tell what workflow optimization was attempted, how it was tested, and what the net effect was. - Receive copies of final published case studies. In addition, DDAP Network members will receive: - Bi-monthly IDEAlliance newsletter - Discounts on products sold on www.PrintTools.org - Discounted registrations for all IDEAlliance events - Access to the DDAP Network Membership Directory - Free admission to annual one-day “DDAP Think Tank” event for review of documented case study results and discussion of new projects to be addressed (To be held at SPECTRUM, September) DDAP Leadership Team For the interim, DDAP will be directed by a new Leadership Team whose members include: - Anthony Bellacicco, Director of Pre Press Services, Foote Cone & Belding - John C. Dunn, CRM Production Director, Microsoft/xpedx Corporations - Cheryl Kahahec, President, digitalnow, TanaSeybert - Lorraine Alper Kramer, Director of Print Services, Saatchi & Saatchi – LA - Javier Orellana, Pre-Press Coordinator, The New York Post - Fred Raimondo – DAL/NYC Chair, Director of Marketing, Magazine/Direct/Premedia - Kathy Sandler, Assoc. Dir. of Premedia Technologies, Hearst Magazines IDEAlliance will be represented by: - David J. Steinhardt, President & CEO - Dianne Kennedy, VP of Publishing Technologies - Barbara Hanapole, B2 Marketing According to David Steinhardt, President and CEO of IDEAlliance, “DDAP will be working closely with the newly launched IDEAlliance Print Properties Committee and Digital Ad Lab to align PDF/X initiatives within North America, and create synergies and build consensus with standards work being done internationally. DDAP’s primary role will be identifying and publishing the best practices associated with standards-based digital workflow.” Steinhardt continued, “IDEAlliance’s partnership with DDAP is part of a larger effort to supplement the IDEAlliance mission to advancing user-driven, cross-industry specifications and best practices for all publishing and content-driven enterprises. Additional information on all these programs may be accessed from the IDEAlliance website at: www.idealliance.org.”