New Unisource Publication to Share Valuable Industry Insights
Press release from the issuing company
Norcross, Ga. – May 22, 2005 – Unisource Worldwide, the number one paper distribution source in North America, has introduced a new publication to share its vast knowledge and resources with printers across the globe. The Source is a 14-page, quarterly “mini-pub” featuring exclusive research and industry intelligence to help printers uncover growth opportunities and enhance their operational prowess.
“We want this publication to be a well-rounded information base for our customers to pull from,” said Mark Potter, V.P. Marketing – UWW, Coated Paper division. “We plan to share insights from our vast resources on topics that can really help our customers grow and improve their
The first issue of The Source includes an article by Raine Media that covers research the company conducted for Unisource to explore the issues and challenges that concern printers most. “What Keeps Printers Up at Night?” discloses issues ranging from “finding good people” to “page counts are dropping.”
To find more on this and other articles, you can visit The Source online at http://www.thesourceatunisource.com. On the site, printers can find industry insights featured in the publication, as well as submit responses on topics that Unisource will share with readers in future issues.
“Considering the size and all the assets that Unisource, as a whole, has access to around the world, the potential to provide information that will truly help our customers is tremendous,” said Potter. “We hope that, along with input from our readers, we can accomplish that goal.”
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.