Williamson Marketing Services Group Installs Three Additional KODAK NEXPRESS 2100s
Press release from the issuing company
ROCHESTER, N. Y., May 17, 2005 — NexPress Solutions, Inc., part of Kodak’s Graphic Communications Group, today announced that WMSG, Inc., the Dallas-based spin-off of $100-million commercial printer Williamson Printing Corporation, recently installed three additional KODAK NEXPRESS 2100 digital production color presses, bringing the total number of 2100 presses it owns to five. WMSG, a full-service, all-digital printing and database management operation, is now the largest commercial NexPress installation in the country.
In addition to the five NEXPRESS 2100 presses, WMSG also operates KODAK VERSAMARK VJ1000, DS5240 and DS6240 printing systems and a KODAK DIGIMASTER 9110 digital production system. WMSG specializes in high-volume printing of variable data direct marketing materials such as self-mailers, customized brochures, and postcards for national and global brands. It has built a thriving business by delivering high-quality, highly effective digital color printing for national direct mail campaigns driven by major creative agencies.
“We’re extremely pleased with the quality and productivity of our KODAK systems, and the support we get from Kodak,” said Jim Liszewski, WMSG president. “With the ability to run virtually non-stop producing high volumes and maintaining absolute color consistency, our KODAK systems are contributing enormously to our success.”
Virtually all of WMSG’s multimillion-page monthly volume originates from its strong advertising and direct marketing agency relationships. The impressive return on investment (ROI) of each direct marketing campaign brings benefits for agency clients, and leads to ongoing campaigns that drive volume and profitability. In a recent direct mail campaign, a Fortune 200 financial services company realized an astonishing 900 percent increase in response with variable data printing, as compared with a previous static mailing. The ROI was 200 percent, as compared to a customary goal of 50-100 percent.
“Our services enable creative agencies to sell strategic opportunities to their clients, rather than just printing,” says Liszewski. “We educate our customers on what our variable data production systems can achieve, and then with our programming experts, collaborate on data mining and analysis. The key is ensuring absolute reproduction quality for these high-profile brands. Our NEXPRESS systems run almost 24/7 with great consistency, whether it’s the first print or the 800,000th.”
WMSG also produces a high volume of direct marketing materials for major automotive brands—with response rates and ROI as impressive as that of the referenced financial services company. In one recent 10-day period, WMSG produced more than 4.4 million pages on its five NEXPRESS 2100 presses, one of the highest 10-day totals of any 2100 user.
Kodak’s professional services and business development services groups were instrumental in helping WMSG achieve this high level of production quickly. The professional services team implemented translation systems and workflows to allow enormous amounts of data to be run through the press and onto the printed documents. Kodak’s business development experts trained the WMSG sales force, and participated in joint sales calls to agencies. In both cases, ongoing and consistent support with regular consultations is a core element of the WMSG–Kodak relationship.
“We’re planning to double or even triple in size in the next few years,” adds Liszewski. “We want to be a leader in the color variable imaging industry. With Kodak, I see a real commitment to constantly improving the technology, and providing the after-sales support to help us succeed.”
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