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Creo Demonstrates New On Demand Applications at AIIM On Demand Expo

Press release from the issuing company

AIIM On Demand Exposition, Philadelphia, PA, USA(May 17, 2005) – Creo Inc. is demonstrating powerful new print-on-demand applications for easy access to variable printing and one-to-one marketing at the Creo booth, # 1832, at the AIIM On Demand Exposition from May 17-19, 2005. New! Darwin for InDesign Creo is demonstrating the new Darwin VI (variable information) authoring tool for Adobe InDesign CS, now available worldwide. Like the powerful Darwin VI version for QuarkXPress, this application enables InDesign users to design and manage personalized VI documents in which all elements—text, graphics, charts, layouts, backgrounds and even entire pages—are dynamic. Darwin is widely used by designers, advertising agencies, and marketing professionals in various industries to increase ROI through personalization. The new Darwin VI authoring tool for InDesign offers an affordable solution for efficient production of full color VI documents. Running natively on Mac OSX, the Darwin VI authoring tool easily turns Adobe InDesign CS documents into variable data documents. The software efficiently handles large databases, allowing the creation of targeted marketing and promotional campaigns of any complexity. As a plug-in to Adobe InDesign CS, Darwin enables designers to work in a familiar environment and take advantage of the program’s functionalities with full creative freedom to design and author powerful one-to-one marketing campaigns. For more information, and to download the product demo, visit www.creo.com/darwin. See Darwin for InDesign at the Creo booth, # 1832, and at the Adobe booth, # 833. New! Web-Based Template-Driven On Demand Communications Creo is showing a technology demonstration of a new web-to-print technology, scheduled for market release in late 2005, which uses templates and database information for efficient page composition enabling a centrally controlled and streamlined workflow for on demand communications. This technology enables companies to incorporate a design-rich and logic-based template workflow into their Internet or intranet sites and allows their sales force or customers to merge personalized data and created targeted, customized documents, while ensuring full process control, design integrity, and brand protection. With this web-to-print technology, print providers and print buyers can create an efficient, on demand distributed variable data printing (VDP) solution. “The strength of Creo’s new web-based, template-driven page composition engine is not only in its core technology but also in its easy integration with existing CRM and marketing systems,” explained Ronen Cohen, corporate vice president, Print On-Demand Group. “The power of the web, combined with the growing need for vertical, customized and personalized marketing makes the new technology a perfect platform for a variety of sophisticated applications.” Web-to-print technology will allow users to create customized documents tailored to their specific requests over the web. Print service providers will also be able to offer this web-to-print connectivity to their customers and benefit from the increased printing volume. It is easily integrated with CRM, marketing and sales systems, and storefront applications. See the technology demonstration at the Creo booth, # 1832, at AIIM On Demand. New! VI Toolbox Software with Hot Folders Now available is VI Toolbox Pro version 1.1, an enhanced configuration of the Windows-based variable information tool that features advanced automation with hot folders. This high-performance application enables PC users to create basic personalized documents quickly and efficiently from commonly used applications. The new configuration of VI Toolbox Pro uses hot folders to allow users to import multiple jobs by simply dragging and dropping the files to automatically generate Creo Variable Print Specification files from variable PostScript files in one batch. Creo VI Toolbox provides a suite of tools for creating entry-level VI jobs. VI Toolbox is also used by printers to create VI jobs where the variable data is imprinted using a black-and-white digital printer over an offset printed shell. Seamlessly integrated into the Creo Spire color server workflow, VI Toolbox users benefit from high-level versatility and functionally that streamlines and accelerates their variable data printing production. For more information and to download a demo of the application, please visit www.creo.com/vitoolbox. Visit Creo at AIIM On Demand from May 17-19 to see live demonstrations at booth # 1832. To learn more about Creo print on-demand solutions, please visit www.creo.com/digitalprinting.