Noosh Enhances Boston Globe's Marketing And Direct Mail Services
Press release from the issuing company
SANTA CLARA, CA. -- Noosh Inc., a leader in print management software and service solutions, today announced that The Boston Globe, one of the world's most respected newspapers, has recently deployed the Noosh Marketing Production Management and Print Procurement solutions.
Noosh provides on-demand software and service solutions that enable The Boston Globe's Marketing Services organization to deliver marketing, print and direct mail services to internal organizations and advertising clients. With Noosh, The Boston Globe has a robust internet-based print management solution that allows them to control costs, enhance team communication and shorten time to market for marketing, print and direct mail projects. Specifically, The Boston Globe can now manage all marketing project specifications and team communications in one location, and automate trafficking and procurement processes to increase service levels to their clients. Additionally, Noosh's reporting capabilities allow The Boston Globe to analyze process and cost data to improve processes and better manage their business.
The Boston Globe joins a growing list of high-profile U.S. newspapers to sign on with Noosh to support their advertising and direct mail services. Others include The San Diego Union Tribune, The Star Tribune and the San Jose Mercury News. "One reason we chose Noosh is because they are solving the challenges experienced daily by newspapers that have targeted marketing and marketing services organizations such as ours," stated Bob Powers, Vice President of Marketing Services for The Boston Globe.
"We are proud that so many of the nation's top newspapers have chosen Noosh for their print and direct mail solutions," said Mike Gardner, CEO of Noosh. "We are fortunate to have The Boston Globe as a customer and are confident that we can deliver value to their marketing services operations."
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.