Outlook Group Goes Digital with Printable and Nexpress
Press release from the issuing company
NEENAH, Wis.--May 9, 2005-- Outlook Group Corp. today announced it has purchased a new digital four-color press that combines high-quality digital printing with personalization capabilities ideally suited for direct marketing projects.
"Digital color printing is the latest development in printing technology and the fastest growing segment of the printing industry. Our new NexPress 2100 and Printable Technologies, Inc. software expands our traditional printing capabilities with a system that provides the added flexibility needed for time sensitive short-run direct marketing projects," said Joseph J. Baksha, president and chief operating officer of Outlook Group. "Outlook is the first company in the Fox Valley to offer this new digital printing technology."
Baksha said the new press offers a number of unique advantages. "We are able to personalize each item, including photos and copy, as it is printed, providing a high-quality completely customized piece. We can print on a variety of stocks and electronically collate items. The system is designed especially for short runs and quick turnarounds, making it the perfect solution for direct marketing and similar customized projects."
"The new system also enhances the capabilities of our 'Showcase Postcards' service. 'Showcase Postcards' is our fast-growing Internet postcard printing service that enables clients to place postcard printing orders over the Internet at www.showcasepostcards.com. With our new digital printing system, we can produce personalized, two-sided, four-color postcards in a single pass through the press, with added features such as high-gloss coatings and special paper stocks. This extremely efficient and cost-effective system meets the needs for clients who want unique and distinctive direct marketing and collateral materials for their business," said Baksha.
Baksha said the new Printable Technologies software streamlines the ordering process. "Clients can go to a personalized Web site and place their orders on-line. The order goes directly into our system, where it is printed and shipped. Clients can track the status of the order throughout the process and the project is automatically billed as soon as it is completed. It's a very efficient system for both Outlook Group and our clients," said Baksha.
"Our investment of approximately $750,000 in the new digital printing system is part of our ongoing commitment to reinvest in our business and to provide the latest technology for our printing and direct marketing clients," added Baksha.
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