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Darwin Variable Information (VI) Authoring Tool for Adobe InDesign CS Now Available Worldwide

Press release from the issuing company

Vancouver, BC, Canada (May 2, 2005) – Creo Inc. announced today that Darwin variable information (VI) authoring tool 1.0 for the popular Adobe InDesign CS software is now available worldwide. Supporting the growing demand for Adobe InDesign CS software, Creo has launched its new Darwin VI authoring tool for Adobe InDesign CS users. Based on the powerful Darwin VI authoring tool, this application enables Adobe InDesign CS users to design, author, and manage personalized variable information documents in which all elements—text, graphics, charts, colors, layouts, backgrounds and even entire pages—are dynamic. Darwin is widely used by designers, advertising agencies, and marketing professionals in various industries to increase return on investment through personalization. “Adobe InDesign CS delivers a fluid creative environment for designing professional layouts and faster production workflows,” said Don Walker, general manager, Publishing Technologies and Services at Adobe. “The combination of Adobe InDesign CS and Darwin VI authoring tool lets creative pros work in a familiar design environment to create personalized, one-to-one marketing brochures and other collateral that make a greater impact on the target customer.” Niche Communications of Berkshire, United Kingdom added digital printing to its offerings two years ago. Producing 400,000 impressions per month, they provide marketing services for a range of clients and use Darwin VI authoring tool for of their direct mail and promotional campaigns. The studio recently moved to InDesign CS, and was pleased to be able to continue to use Darwin for their variable information work. “Darwin and Adobe InDesign CS work very well together and complement the front-end of the superb Creo Spire workflow perfectly, in turn providing excellent productivity on the Xerox DocuColor digital press,” said Neil Bridgland, director, digital printing, Niche Communications. “The new Darwin version is more slick, powerful and user-friendly than any other variable information software we have reviewed.” The new Darwin VI authoring tool for InDesign offers an affordable solution for efficient production of full color VI documents. Running natively on Mac OS X, the Darwin VI authoring tool easily turns Adobe InDesign CS documents into variable data documents in which every element can be dynamic. The software efficiently handles large databases, allowing you to create extensive targeted marketing and promotional campaigns of any length and complexity. As a plug-in to Adobe InDesign CS, Darwin enables designers to work in a familiar environment and take advantage of Adobe InDesign CS functionalities with full creative freedom to design and author powerful one-to-one marketing campaigns. See a live demonstration of Darwin for Adobe InDesign CS at On-Demand Expo, May 17-19 in Philadelphia, PA at the Creo booth (#1832). Register for a demonstration of this new application at On Demand by visiting www.creo.com/ondemand. To learn more about Darwin and to download a demo version, please visit www.creo.com/darwin. Darwin for Adobe InDesign CS is available worldwide through Creo and Xerox sales channels. Call Creo Inside Sales for the United States and Canada at 1.800.929.9209; in Europe and Asia Pacific contact Creo Telesales at +32.2.352.28.69.