LONDON - April 26, 2005 - Quark Inc. announced today that leading UK integrated marketing agency Proximity London has migrated all of its users to QuarkXPress 6.5. Representatives from Proximity London stated that the move to QuarkXPress 6.5 was much smoother than anticipated and the new features and improved reliability are benefiting the company enormously.
Proximity London (www.proximitylondon.com) is a leading UK integrated marketing agency and part of the BBDO network. Its clients include Royal Mail, Sainsbury’s, Save the Children, Shell International and VW. The agency’s work (and that of Proximity Worldwide) is winning a number of prestigious awards, including an IPA Best of the Best award, the Won Report top creative network award, and top-ranked network at the Caples award 2005.
One of the most useful features in QuarkXPress 6.5 for Proximity London is the ability to work with multiple layout sizes using the new project functionality introduced in QuarkXPress 6. This feature enables users to maintain multiple items for a campaign, such as different-sized advertisements and posters, within a single project file. All of the different-sized layouts within the project file share colors, style sheets, preferences, and more. This ability has saved Proximity significant time, and it ensures consistency and accuracy among the various items in a campaign.
The other feature that Proximity is reporting as tremendously beneficial is the new PSD XTensions software, which enables the import of native Adobe Photoshop files into QuarkXPress.
"The new support for native Photoshop files saves us huge amounts of time that was previously spent flattening image files and updating modifications made to image files," said Michael Curtis, Group Mac support manager at Proximity London. "This brings us tight integration with Photoshop and powerful control over Photoshop layers, opacity, paths, and more directly inside of QuarkXPress."
Proximity London did extensive advanced planning for its move from QuarkXPress 4 to QuarkXPress 6.5 to ensure a smooth and trouble-free migration. The result was event better than they anticipated.
"We were very pleasantly surprised to find very few problems in upgrading to QuarkXPress 6.5. Any issues that we did encounter were very quickly answered by our contacts at Quark," said Curtis. "From a support point of view, we have been very impressed with Quark. We gave them a very hard time when they first asked to visit us, but they have delivered on everything they have promised, and the company has certainly turned the corner. The Quark License Administrator has improved greatly in recent releases, and overall the number of IT support calls we receive from our users has reduced by 80% since we moved from QuarkXPress 4 to Quark 6.5."
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