Creo Award Recognizes L. P. Thebault and Farrar & Farrar for Staccato Screening
Press release from the issuing company
Vancouver, BC, Canada (April 21, 2005) – Creo Inc. is pleased to announce L. P. Thebault Company and Farrar & Farrar as the winners of the Creo Technology Application Award. The award was presented at the Association of Graphic Communications (AGC) 63rd Annual Graphic Arts Award Exhibition yesterday in New York City, NY. The first-ever Creo Technology Application Award recognizes effective collaboration between printers and agencies and the innovative utilization of advanced screening applications such as Staccato screening. Printer L. P. Thebault worked with agency Farrar & Farrar to win the award for their collaboration on the Burberry Holiday 2004 Catalog.
“We are very pleased to receive this award for this collaborative project,” said Doug Hazlett, vice president of Sales and Marketing, L. P. Thebault Company. “Farrar & Farrar came to us wanting to show Burberry’s products in the very best way possible for their Holiday 2004 Catalog. Only Staccato could give us the broadest color and best detail needed to produce this superior quality product.” L. P. Thebault Company of Parsippany, NJ is one of the United State’s largest private commercial printers.
“The Burberry Catalog contains the most challenging print reproduction subject matter — soft pastels, four-color neutrals, fine fabric weaves, and delicate flesh tones,” said Gordon Pritchard, Creo marketing manager, Value In Print. “To further complicate matters, this job combined sheetfed and web presswork. L. P. Thebault met the challenge by leveraging their production skills and Staccato screening to deliver an outstanding final product that reinforces their customer's brand quality.”
Farrar & Farrar, a New York-based agency, was recognized for its hands-on approach to direct marketing and catalog production. Serving clients, such as Burberry Ltd., for the last 20 years, Farrar & Farrar was extremely pleased with the outcome of the project, especially L. P. Thebault’s printing which as leveraged the benefits of Staccato to bring even more challenging creative to their catalog. Most importantly, the sales results behind the campaign have been outstanding.
L.P. Thebault also used Synapse InSite for Internet-based communication and remote proofing, which enhanced collaboration with Farrar & Farrar, enabled them to meet tight deadlines, and allowed them to work successfully with a client located remotely.
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