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HumanEyes & NCS Group Partner to Showcase 3D Imaging Technology at Northprint

Press release from the issuing company

19, April 2005 – Harrogate (Northprint) – HumanEyes Technologies and distributor NCS Group PLC are showcasing HumanEyes 3D, an imaging breakthrough enabling easy creation and production of strikingly realistic 3D images for multiple uses, here at Northprint 2005, Harrogate Exhibition Centre, booth/stand # B234. Attendees at Northprint, the North’s only graphic arts events for commercial printers being held 19-21 April at the Harrogate Exhibition Centre, will experience the entire HumanEyes 3D image creation workflow (from shooting to processing), and eye-catching 3D picture samples will be handed out to attendees. What does HumanEyes 3D do? HumanEyes 3D is a simple and automated software solution that uses standard digital cameras, mainstream printers and digital presses to produce spectacular photographic 3D images and all other lenticular effects (including flip, morph, zoom, layered 3D) that can be used for multiple uses – from packaging to backlit display and wide-format commercial signs to business cards. “We’re very excited to demonstrate HumanEyes 3D at Northprint,” says Tony Newton, Sales Director at NCS Group. “HumanEyes 3D is capturing the attention of the graphic design and commercial print community worldwide as it delivers all the benefits of advanced 3D without the limitations and any additional equipment. Everything that can be done in 2D can now be done easily with HumanEyes 3D.” HumanEyes 3D Applications All advertising media, from 3D-capable electronic display to conventional print, packaging, backlit signs, and extra wide-format signs; can take advantage of the easiest and most powerful 3D photography, redefined by HumanEyes 3D. HumanEyes 3D expands the potential of 3D for commercial printers. Says Newton, “Until now, few companies have ventured into 3D due to cost as well as specialty equipment and set-up required by traditional methods. Plus, the images captured using traditional 3D are limited to a specific application. HumanEyes 3D simplifies the capture and output of realistic 3D, breathing new life into the commercial stereoscopic category.” HumanEyes’ Amir Veresh, Vice President of Sales says, “NCS Group is an excellent partner and Northprint is an excellent opportunity to present our technology to the graphic arts commercial print marketplace. Leading designers, photographers, prepress specialists and printers alike will have the opportunity to witness the power and potential of our breakthrough 3D imaging technology for their customers.” 3D Images Yield Much Higher Impact on Consumers than Conventional, 2D Pictures The consumer impact realized from 3D is significantly higher than the impact created by 2D pictures, according to MarketWatch, and other, studies. Brands already generating 3D or motion campaigns with HumanEyes 3D include: Miss Universe Organization, Looney Tunes, Coca Cola, Tati, Castro, Coffee Bean, Segafredo, Bed, Bath and Beyond, Phat Farm, Captain Morgan Parrot Bay Rum and Dove Shampoo.