Intellecta Docusys Produces Unique Printed Materials with the NEXPRESS
Press release from the issuing company
ROCHESTER, N.Y., June 13, 2005 - NexPress Solutions, Inc., part of Kodak's Graphic Communications Group, announces that Intellecta, one of Sweden's largest graphic firms, has significantly increased its capacity for short runs and variable data printing for their digital print group Intellecta Docusys via a recent investment in NEXPRESS technology. In addition to an existing installation of five KODAK DIGIMASTER 9110 digital production systems, Intellecta Docusys acquired a KODAK NEXPRESS 2100 digital production color press with a fifth imaging unit and the KODAK NEXPRESS intelligent color and the intelligent coating solutions.
Intellecta Docusys maintains facilities in Gothenburg, Malmo and Stockholm, and has a leadership position in black & white as well as five-color digital printing, both web and sheet.
The firm serves customers in the industrial sector, such as Atlas Copco and Volvo, as well as the financial industry. These clients have many different target groups and require specific marketing materials that address the unique needs of each group.
Tord Johansson, sales manager at Intellecta Docusys, explains, "Our client Atlas Copco has a wide variety of customers from small, personally owned companies to large multinational corporations. They need to target their marketing materials - and this is where we can offer flexibility and strong results."
After looking into other systems, Johannsson recognized the strategic opportunities that the NEXPRESS 2100 press with the fifth imaging unit solutions offered. "The NEXPRESS 2100 press equipped with the fifth imaging unit was the best solution in terms of quality and its capabilities for variable data printing," says Johannsson. "The ability to offer our customers a fifth color or coating is also an important advantage."
About 30 percent of the jobs done on the NEXPRESS 2100 press are with coating - and the demand is steadily increasing. One of Intellecta Docusys' specialities is printing manuals with four-color covers and black and white inner pages. This is an ideal match for the 2100's ability to add a flood or spot coating with KODAK NEXPRESS clear dry ink as an additional protective layer.
Johansson notes that their ability to do short-runs enables Intellecta Docusys' customers to have up-to-date material in the shortest time possible. "They do not want to keep brochures and other marketing materials in stock for a long period of time - the information goes out of date quickly due to product development."
The firm is poised to respond to current market demands for even shorter run lengths and full color. It has the right IT systems in place to handle complex printing jobs, as well as efficient planning and implementation processes. Intellecta Docusys enables clients to achieve their strategic objectives, functioning as a partner rather than just a print supplier.
"Our knowledge base in CRM and IT-solutions, combined with the technical capabilities of our NEXPRESS digital printing solutions, enables us to be an active participant in our customer's planning process for communication or marketing materials," concludes Johansson. "We are successful in our mission - to make our customers unique to their customers."
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